As mobile technology evolved dramatically over the past few years, Riot Games realized there was great potential to bring League of Legends’ to the platform. In order to do this, their challenge was to create something that offered the same heart-racing team moments players got in League of Legends on PC.
They took the leap with
League of Legends: Wild Rift
. This game takes the essence of League of Legends and delivers a uniquely mobile experience. Bringing this to life meant rethinking and reengineering their champion’s abilities for a touchscreen interface.
It was essential for them to get user feedback, early and often. To start, Riot Games set up a pre-registration campaign on Google Play to keep players up-to-date about when the game would be available and this also provided Riot with a direct connection to their players through their mobile devices.
Building on pre-registration, Riot Games leveraged Play Console to involve users who pre-registered in testing. They started on a small-scale, with players in Brazil and the Philippines, then expanded to a closed beta test in Southeast Asia, with millions of players. During their critical development phase, Riot Games was able to test core game loops and player satisfaction, gaining reassurance that they were on the right track for a global launch.