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Find the right tools and resources for your goals.
Get online training, targeted for every stage of your business growth.
Find the most impactful reports and insights to drive your app growth.
See real-world stories and businesses thriving on Google Play.
Learn about the global community building amazing apps on Google Play.
Explore programs
Gather quantitative and qualitative feedback on your app or game from a large number of testers
Use your most engaged users for a final quality check before launching a new feature
Run an open test in each new market to adapt app functionality to their specific user needs
Put your acquisition strategy to the test by making your pre-release app or game discoverable on Google Play
Make test versions of your app visible to users on Google Play to gather early feedback and monitor in-game metrics before launch
Discover any issues in your open testing track by opting into the pre-launch report
Recruit more users into your open test by linking users straight to your details page on Google Play from any of your marketing channels
Gather private feedback during open or closed tests and reply to testers directly in Play Console. Feedback during open or closed testing is only visible to you and will not affect your public rating.
Reminder: if you’re testing a paid app using an open or closed test, testers still need to purchase it. If you’re testing a paid app using an internal test, testers can install your app for free.
Visit the Help Center to learn how to set up a testing track in Play Console
Watch this Google I/O talk on using release management tools
Release early versions of your app for internal testing, or to trusted users for closed and open testing
A Play Academy course on testing best practices
Drive long term success by improving key app quality components including content, user experience and technical performance
Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.
Get early feedback on new features from trusted users, without impacting your public ratings and reviews
Quickly share app bundles and APKs with your internal team using a link
Spot issues before they affect your users. Test on a range of Android devices to learn more about your app's stability, performance, accessibility, and more.