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Grow with Google Play Pass

Google Play Pass is a subscription service offering access to hundreds of apps and games, completely free of ads and in-app purchases. Play Pass provides a high-quality, curated collection of titles ? with new content added regularly.

Get discovered through Play Pass

Reach a new audience for your app no matter your category ? from action and indie games, to education and utility apps.

Attract new users who may not have discovered your app on their own
Earn recurring revenue from Play Pass users who engage with your app
Highlight your app in a curated section of the Play Store with new featuring opportunities
Indicate your app quality to Play Pass users with the Play Pass badge

Effortlessly integrate

A single app supports distribution in the Google Play Store and through Play Pass, so you can take advantage of both opportunities without spending a lot of extra time on development. All you need to do is integrate a few Google Play APIs to enable a seamless experience for Play Pass subscribers:

Paid apps are free for Play Pass subscribers to enjoy. Developers integrate with the Google Play licensing service to limit access only to paying users.
In-app ads are automatically removed for Play Pass subscribers, and continue to surface for the general Play audience. Developers integrate by defining an in-app product that removes advertising when unlocked.
In-app products and subscriptions are unlocked for Play Pass members. No integration is required aside from detecting new or removed purchases when the app resumes, using the Google Play Billing API.

How do I make money?

Developers earn a royalty that is based on algorithmic methods that incorporate signals which capture how users value all types of content (from weather apps to narrative driven indie games). Our goal is for all types of content to succeed on Play Pass and we know that means going beyond paying out only on time spent. We plan to continuously refine the model to make sure it fairly rewards titles that bring awesome experiences to users.

Where is Play Pass available?

How much do participating titles earn?

Will participating impact my existing sales?

What engineering or operational efforts are required by developers?

Developers can easily adapt their existing apps to unlock access with Play Pass. Integration depends on app content. Apps with in-app products or subscriptions detect new or removed purchases on resume, using the Google Play Billing API. Paid apps integrate with the Google Play licensing service to limit access to paying users. If applicable, ads are removed by defining an in-app product automatically unlocked for Play Pass subscribers. No recurring operational effort is involved, except to keep your content up-to-date and consistent with program policies. Earnings reports are posted monthly via the Play Console.

Can any developer be part of Play Pass?

What types of content work with Play Pass?

Continue learning

View all programs

Google Play Points

Discover the program that rewards users for engaging with the Play ecosystem.

User choice billing

Allows participating developers to offer an alternative billing option next to Google Play's billing system.

Indie games

Create games and grow on Google Play with tools designed specifically for indie game developers.

Find the tools and guidance you need to accomplish your goals with Google Play.

Find the tools and guidance you need to accomplish your goals with Google Play.

Topics

Topics

Resources

Resources

Learn the skills and best practices to help every part of your business thrive.

Learn the skills and best practices to help every part of your business thrive.

Guides for every topic

Guides for every topic

Play Academy

Play Academy

Insights

Insights

Case studies

Case studies

#WeArePlay

#WeArePlay

Get involved with programs designed to support the needs of all types of businesses.

Get involved with programs designed to support the needs of all types of businesses.

For reaching new audiences

For reaching new audiences

For games

For games

For childrens’ apps

For childrens’ apps

For content and media apps

For content and media apps

Pilot programs