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Boost awareness of your in-app events, offers, and major updates to targeted user groups and countries across the Play Store to improve engagement, monetization, and lifetime value
Promotional content is available for apps and games that meet our eligibility criteria for premium growth tools.
Promotional content allows you to promote fresh and timely content on Google Play such as special offers, limited-time events, new content, and major updates. This helps you to engage with users outside of your app and drive them to open or reinstall your app or take advantage of offers such as discounts or special deals for new buyers.
Running high-quality and frequent promotional content is an important signal to Google Play that you're continually investing in your app. When you submit promotional content, you can request further featuring across Google Play.
Apps that submit promotional content and request featuring can see over twice as many explore acquisitions during a featuring window. *
In-app content discounts, value-add bonuses, or rewards.
Events where people compete for rewards, rankings, or to achieve a specific goal.
Live streaming content such as a sports match or concert.
Any other type of time-limited event.
A significant update with new capabilities, such as "Now with multiplayer mode" or "New video editing tools available".
Newly created or newly available content, such as on-demand shows, movies, performances, music, game levels, or characters.
Informs pre-registered users of new content, instant app demos, milestone progress, or global release announcements.
Take our Play Academy courses to learn the best practices for submitting and managing your promotional content.
Promotional content overview
Promotional content guidelines and best practices
Measure performance with promotional content reports
Learn more about getting featured on Google Play
* This is based on our analysis of ~6k high-quality events submitted by over 2k titles in a 3 month period from Nov 2023 to Jan 2024. The analysis only looked at events with statistically significant uplift. Just over half of these 6k events had statistically significant uplift, with the median uplift being 106%.
