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A commerce platform to help you reach your monetization goals. Explore tools, features, and programs deeply integrated into Google Play - all built on top of our trusted and secure platform.
New to monetizing your app or game?
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Discover the latest monetization tools and features from I/O’23.
Test price points and optimize for local purchasing power at scale, right from Play Console.
The Monetization.subscriptions APIs will soon replace InAppProducts API.
Earn more with in-app purchases and subscriptions.
Connect with hundreds of millions of buyers worldwide.
Our extensive payment method library also enables local payment methods like eWallets and offline payment methods such as cash.
markets with credit or debit cards.
direct carrier billing options in 65+ markets, covering 1B+ active devices.
locations to buy gift cards or top up Play balances across 30 markets.
local payment methods in 65+ markets.
Optimize your monetization strategy with tools to increase buyer conversion, engagement, retention and more.
Get monetization insights and metric-driven guidance to grow your game’s revenue.
Test pricing and adapt to local purchasing power at scale.
Get in-depth analysis of key metrics for your subscription business.
Meet tax and regulatory obligations for local and international markets.
Provide trusted and safe ways to pay for your digital products and content, with fraud and abuse prevention tools, plus monitoring support.
fraudulent and abusive transactions prevented in 2022.
Premier subscription service for enhancing your monetization strategy and giving you access to users in 90+ markets.
Global rewards program driving engagement with over 100 million members in 30+ markets.
Supporting apps offering video, audio, or books build best in class user experiences through deep product integrations.
Tailor your monetization model to your business goals.
Grow your revenue by selling products within your app.
Grow your revenue by selling subscriptions.
Learn how to identify patterns in your data to identify opportunities to grow your business
Learn how to find the right combination of offering and price
Learn how developers spot at-risk subscribers and win them back if they leave
Publish your apps and games to users around the world and grow your business on Google Play
