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Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
Optimize your install conversion rate by running free A/B tests on your store listing text and graphics
Run experiments to see how users respond differently around the world
See acquisition and 1-day retention rates for each version of your store listing so you can make further improvements
Get the biggest impact by testing icons, videos, and screenshots
Get the clearest results by testing a single asset at a time
Test for at least a week to account for weekday vs weekend traffic patterns
Revisit assets over time to account for changes in users, locations, and seasonality
Opt-in to email notifications to be alerted when a winning variant has been declared
Visit the Play Console Help Center to learn how to set up a store listing experiment
Certify in store listing best practices on Google Play Academy
Watch our team share their tips for running experiments at Google I/O 2019
Read our best practices for driving installs with store listing experiments
Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play
Make a great first impression on potential users with a strong Play store listing
Track acquisition trends and see which sources are driving the highest quality impressions
Create excitement and awareness of your apps and games before they’re in production
Localize your app experience for users around the world by translating your app's store listing page, app strings, and in-app products
