Explore all topics
Find the right tools and resources for your goals.
Get online training, targeted for every stage of your business growth.
Find the most impactful reports and insights to drive your app growth.
See real-world stories and businesses thriving on Google Play.
Learn about the global community building amazing apps on Google Play.
Explore programs
Monitor your builds to manage your releases at every stage of the process
Check the availability of all active releases, whether in production or in open, closed, or internal testing
Know which tracks are available in each country so you can execute your go-to-market with confidence
View the details of each release by using direct links
Create a release to test your app. Once you're confident with its performance, create a release in the production track to publish it to all users. Be familiar with the three types of publishing status to understand what happens after you submit your app.
Once your app submission is approved, decide when to publish your app with managed publishing , instead of it going live immediately after approval
Please note that starting August 2021, new apps will be required to publish with the Android App Bundle on Google Play
Manage your App's Android App Bundle or APK, and roll out your app
Take a free, on-demand course to learn how to track a release as it happens, and see how your release is affecting your app's metrics
Learn key terminology related to releases and publishing requirements, and learn best practices for a smooth app release
Target your release to users in specific countries when you roll out an app to the Production, Alpha, or Beta track
Make your app launch a success with tools and strategies to help you publish, manage, and distribute your app worldwide
Make your app or game available to users on Google Play
Gather quantitative and qualitative feedback on your app or game from a large number of testers
Get early feedback on new features from trusted users, without impacting your public ratings and reviews
Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.
