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???????? ??????? ??????? ?????? ?????? ?????? ?????? ?, ????????? ?????? ????? ?????, ????????, ????????, ??????, ?????? ???????? ?? ????????? ???; ? ???? ?????? ????? ??? ?????????, ???????, ??????? ??????, ?????????? ?? ??? ?????????? ?? ?????? ?? ?????? ?? ???????? ???????????? ?? ????????, ?? "????????" ?? ???? ?????????? ????? ?????? ??
???????? ??????? ???? ?????? ?????? ?????? ???? ?: ?????, ???????, ???????????????, ???-?????????, ? ???????? ??????????? ????????????????? ???? ???, ???????? ????????????, ??????? ??????????? ??? ??? ??????????? ?????????? ??????? ?????? ???????? ?????????: ?? ?????? ??? ?????? ??????? ???????, ???????? ??????????? ??????? ???????????? ?????, ?????????? ??????? ???????????? ?????? ??????, ? ???????? ?????? ?????? ????????????? ???? ?????? ???????????? ????????? ?????? ??????? ?????? ???????? ? ????? ??????? ???????????? ??? ??????????? ???????? ????????????? ??????? ????: ????? ???????, ??????? ?????????? ???????, ? ?????? ????? ??? ?????
- ↑
?.?
?.?
William J. Stanton.
Fundamentals of Marketing
. McGraw-Hill (1984).
