An
Audience
is a reusable collection of focused
segments, demographic targeting, and exclusions. Audience targeting is supported
for
Performance Max
and
Discovery
campaigns. If you
want to target audience segments directly in a Display, Search, Video, Hotel or
Standard Shopping campaign, navigate to
Audience
segments
.
Create audiences
Create and update an audience using the
AudienceService
. Each
Audience
must have a unique name. This reusable audience allows a
combination of multiple audience dimensions:
- Audience segments
- User list segments
- Affinity or in-market segments
- Life event segments
- Detailed demographic segments
- Custom audience segments
- Age
- Gender
- Household income
- Parental status
Only
UserListSegment
—a wrapper for a
UserList
referenced within an
Audience
— can
be used in an exclusion dimension.
Retrieve audiences
As with other resources, you can use
GoogleAdsService.SearchStream
to retrieve attributes of
audiences.
SELECT
audience.id,
audience.resource_name,
audience.name,
audience.status,
audience.description,
audience.dimensions,
audience.exclusion_dimension
FROM audience
Target audiences
Audiences can be targeted in multiple ways depending on the campaign type.
Asset group signals
Performance Max campaigns use an
AssetGroupSignal
to target audiences. See
the
Asset Groups
guide to learn how to target
audiences using asset group signals.
Ad group criterion
Discovery campaigns support adding audience ad group criterion with this
process. This campaign uses
AdGroupCriterion
to target audiences.
Here are the steps to set up audience targeting:
Enable audience targeting in the
AdGroup
by setting
use_audience_grouped
to
true
upon creation of the ad group.
This lets you add
AdGroupCriterion
with audiences. If this value is not
set to true, then your request later to target the audience will fail.
Create an
AdGroupCriterion
, and set the
audience
to the resource name of
the audience that was created earlier in this guide.
You can optionally set
use_audience_grouped
to
true
upon creation of the campaign.
With this setting, you receive an error if you try to add criteria that
would exclude segments and demographics at the campaign level.