A Hotel Ad is an ad type that is created automatically by the system based on
your provided hotel listings and prices. It lets you target future
travelers by showing your hotels' availability, pricing, and other booking
options.
Learn more about Hotel Ads
.
Managing Hotel Ads was once supported only through the
Travel Partner
API
and
Hotel
Center
(previously
Hotel Ads Center). With these tools, you could create accounts, campaigns, ad
groups, and hotel listings, or set bids and prices.
Now, with Google Ads API and
Google Ads
,
you can perform many of the tasks that were once provided by the Travel Partner
API and Hotel Center, such as creating, updating, or deleting:
- Campaigns
- Campaign bidding strategies
- Campaign budgets
- Ad groups
- Ad group bids
- Ad group bid modifiers (also known as
bid
multipliers
in
Google Ads)
- Hotel listing groups (also known as
Hotel
groups
in Google Ads)
However, the following tasks can't yet be done with the Google Ads API and can only be
completed in
Hotel Center
:
- Create, update, delete hotel feeds
- Create, update, delete hotel pricing information
Consult
Integration Overview
for the
periodic maintenance tasks that you need to perform on your hotel data.
Prerequisites
Apart from the access restrictions mentioned above, you need to first obtain the following
to use Google Ads API with Hotel Ads:
- Access to the
Hotel Center
console
- You can contact an authorized third-party integration partner to create an
account in the Hotel Center console and grant you access. Or, you can
integrate with Google directly.
Learn more
.
- Account ID of the Hotel Center account
- This can be found inside the Hotel Center console once you have access to
it. You need this account ID to
link your Google Ads account with the Hotel
Center account
and to
create Hotel campaigns
that link to
Hotel Center.
This guide describes the steps necessary to create Hotel campaigns, ad groups,
and ads with the Google Ads API:
- Create a Hotel campaign
- Create a Hotel ad group
- Create a Hotel ad group ad
- Create Hotel listing groups
- Set up bidding
- Query ad performance and entities
Or you can just dive into a
code sample
in one
of our
client libraries
.