You can use your Google Merchant Center (GMC) product feed to create product ads
in your Demand Gen campaigns.
To do so, the required steps are:
- Associate a Google Merchant Center account to a Demand Gen campaign
- Create an ad group and one or more of the supported ad types
- Use
ListingGroup
criteria to restrict which products in your feed are
included in the ad group
These steps can be performed at campaign creation to create a Demand Gen product
ad from the outset but can also be performed at a later date to enable product
ads for an existing Demand Gen campaign.
Associate a Merchant Center account to a Demand Gen campaign
Make sure you completed the following prerequisites:
- Obtain the ID of the Merchant Center account that contains the products to
advertise
- Ensure the Merchant Center account is
linked
to the Google Ads account
To associate a Merchant Center account to a Demand Gen campaign, create a
ShoppingSetting
and set its
merchant_id
property to the ID of the Merchant Center account containing the
products to advertise.
Create ads
Demand Gen product ads support three different ad types:
Each of these types require one or more of the following fields:
headline
description
logo_image
business_name
Each field also has its own requirements and best practices.
We recommend you refer to the reference documentation for each product type and
to the
guidelines and best practices
to understand how to best construct your Demand Gen product ads.
Restrict which products are included in the ad group
Just as you do with Shopping ads, you can create
listing groups
to partition your products into groups across multiple dimensions to include or
exclude products in your Demand Gen product ads.
We recommend including at least one listing group in each Demand Gen Product Ads
ad group, even if it includes all products, in order to enable full reporting.