Google Analytics 4 is an analytics service that lets you measure traffic
and engagement across your websites and apps. This documentation provides
implementation instructions and reference materials geared towards a developer
audience.
Get started
To get started with Google Analytics 4, see
Get started with Google Analytics
.
For information about the Google Analytics 4 property, see
Meet the next generation of Google Analytics
.
Google Analytics 4 offers multiple developer products to manage and interact
with your properties:
- Run reports and export audiences using the
Data API
.
- Configure your accounts, properties, and data streams with the
Admin API
.
- Send events for server-to-server and offline interactions with the
Measurement Protocol
.
- Process deletions of data associated with a given user identifier with the
User Deletion API
.
Migration resources
Google Analytics 4 is a new kind of property with different reports than what
you're used to seeing in Universal Analytics properties. If your website
uses a Universal Analytics property and you want to use a Google
Analytics 4 property, see
Make the switch to Google Analytics 4
. You can also
visit the
Developer Migration Center
for migration information geared towards
a developer audience.