Home Products Google Analytics Stay organized with collections Save and categorize content based on your preferences. Integrate with Google Analytics 4 Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps. Get started Learn about Google Analytics 4, and how you can use it for measurement and reporting. Introduction to Google Analytics 4 Introduction to tagging Migrate from Universal Analytics Set up measurement Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code. Set up web measurement Set up app measurement Use the Measurement Protocol Integrate with APIs Build on top of Google Analytics with our simple and powerful APIs. Admin API: Configure Google Analytics 4 Data API: Manage reporting User Deletion API: Delete Analytics data More resources Google Analytics Help Center Learn about Google Analytics 4, and how you can use it for measurement and reporting. Demos and tools See what's possible with the Google Analytics Platform. Developer migration center Learn how to migrate to the latest Google Analytics measurement libraries. Community & updates Resources to stay up to date and participate with other developers. Get help Get your questions answered and report issues. Solutions and implementation guides Learn about advanced implementation techniques. Migrate from Universal Analytics Universal Analytics is deprecated. Here are some resources to help you migrate to Google Analytics 4. Guides Migration guides Universal Analytics versus Google Analytics 4 data Migration guide Developer migration guide Measurement Learn about how measurement worked with Universal Analytics. gtag.js analytics.js AMP HTML Measurement protocol Legacy APIs Learn about the APIs that are available with Universal Analytics. Core Reporting API Embed API Multi-Channel Funnels Reporting API Real Time Reporting API Metadata API Management API