?????

????? ( ?????? : Over-the-top media service) ????-??-???? ( OTT ) ?????? ??? ????????? ??? ??????? ?????? ???? ??? ?????? ??????? ?????????? ??????????? ????-??-???? ??????????. ?????? ??????? ??????????? ?????? ??????? ??? ???? ??????????. ?????? ????????? ??????, ???? ??????, ???? ????????????, ?????????? ???? ??????? ????????. ????? ????????????? ??????? ??????? ???????? ??????? ????????? ???????????? ????????.

????? ???????? ???? ??????? ????? ??????? ????????, ??????? ??? ????? ??????? ?????????????. ?????????? ????? ???????? ????? ?? ?????? ????? ??????????.

?????? ???? , ???????? ???????? ????? ??????? ????????? ?????????????? ?????? ?? ????????? , ??????????? ?????????? ??? ^[1]^[2] ?????????????? ???????????. ^[2]^[3] ???????? ????? ???????????? ????????. ???? - ?????? ??????-???-??????? (SVoD) ?????? ???? ??????????? ???????. ???? ????-??-???? ????? ????????? ????????? ?????????????? ?????????? ??????, ????? ?????? ???????????? ??????????? ( ???????????????? ??????????? ?????? ), ??????? ??????, ?????????? ( ?????? ???? ??????????? ???) ???? ???????????? ???????? ????, ???????????????? ?????????? ?????? ??????????????? ?????? ???????????? ????????.

????? ??????????, ????????????? [ ?????? ]

??? ????? ????????? ?? ??????? ????? ?????, ???????? ??????? ??????? ??????? ???????? ??????? ??????????????? ?????? ???????????? ????????.
?????? ??? ??????? ?????????? ??????? ?????????? ?????????????, ????????? ???? ?????? OTT ?????? ???????? ???? ????????? ????, ??? ???? ??????, ^[4]
????? ??????, ??????? ??????
?????? ???????? ??????? ????????, ???? ??????, ??? ???????????? ????????.
?????? ???????? ???? ???????? ????????? ??????? ???? ????????.
????????????? , ????, ?????? + ??????? ?????? ?????? ???? OTT ?????????? ????????? ????????? ????? (???????????) ???? ????????????? ???? ????????. ^[5]
FCC ????? ?????????? OTT ????? ???????????????: ????? ????? ?????? ????????????? ???????????? (MVPDs); ???????? ?????? ???????????? (OVD ??). ^[6]^[7]
???????? ??????????? ??? ???? ?? ????, ?????? ????, ??????? ????, ???? ???? ???? ???? ???????? ???? ???? ?????????? ????? ???????.
2019 ??????, ?????????? iOS ??????? ?????? OTT ??????? ??????????? ???????????? 45% ???? ?????? ???? ???????, 39% ???? ????????????? OTT ?????????? ???????? ????????? ??????? ????????????????.. ^[8]
2020?? ???????? " ??? " ?????? ????? ????? ????????, ??? ?????? ?????? ?????????? ???????????.
2021 ???????? 25 ?, ????-??-???? (OTT), ??????? ?????? ???? ????????? ????? ???????? ????????????, ????? ????? ????-?????? ????????? ???????? ????????????? ??????? ??????? ????????? ???????????.

???? ??????? [ ?????? ]

?????? [ ?????? ]

↑ Fitchard, Kevin (3 November 2014). "Can you hear me now? Verizon, AT&T to make voice-over-LTE interoperable in 2015" . gigaom.com . Archived from the original on 11 ?????? 2020 . Retrieved 17 ?????????? 2020 .
↑ ^2.0 ^2.1 "Why Startups Are Beating Carriers (Or The Curious Case Of The Premium SMS Horoscope Service & The Lack Of Customer Consent)" . TechCrunch .
↑ "A Closer Look At Blackphone, The Android Smartphone That Simplifies Privacy" . TechCrunch .
↑ Gibbon, David C.; Liu, Zhu. Introduction to Video Search Engines . Washington, DC: Federal Communications Commission (FCC). p. 251.
↑ Cansado, Jose Miguel (13 October 2008). "Will Internet TV Kill IPTV?" . Archived from the original on 6 June 2017 . Retrieved 30 May 2017 .
↑ FCC (May 6, 2016). Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming [Seventeenth Report; MB Docket No. 15-158; DA 16-510] (PDF) (Report). Washington, DC: Federal Communications Commission (FCC). pp. 4417?4587. Archived (PDF) from the original on 2016-10-26 . Retrieved December 26, 2016 .
↑ "FCC Officially Launches OVD Definition NPRM" . Broadcasting & Cable (in ????????). Archived from the original on 2017-08-19 . Retrieved 2018-03-22 .
↑ Johnson, James (2019-01-24). "OTT Content: What We Learned From 1.1 Million Subscribers" . Uscreen (in ???????? ????????) . Retrieved 2019-11-01 .

[1] Fitchard, Kevin (3 November 2014). "Can you hear me now? Verizon, AT&T to make voice-over-LTE interoperable in 2015" . gigaom.com . Archived from the original on 11 ?????? 2020 . Retrieved 17 ?????????? 2020 .

[horoscope-2] 2.0 ^2.1 "Why Startups Are Beating Carriers (Or The Curious Case Of The Premium SMS Horoscope Service & The Lack Of Customer Consent)" . TechCrunch .

[3] "A Closer Look At Blackphone, The Android Smartphone That Simplifies Privacy" . TechCrunch .

[tnroVSE-4] Gibbon, David C.; Liu, Zhu. Introduction to Video Search Engines . Washington, DC: Federal Communications Commission (FCC). p. 251.

[5] Cansado, Jose Miguel (13 October 2008). "Will Internet TV Kill IPTV?" . Archived from the original on 6 June 2017 . Retrieved 30 May 2017 .

[FCC17th2016-6] FCC (May 6, 2016). Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming [Seventeenth Report; MB Docket No. 15-158; DA 16-510] (PDF) (Report). Washington, DC: Federal Communications Commission (FCC). pp. 4417?4587. Archived (PDF) from the original on 2016-10-26 . Retrieved December 26, 2016 .

[7] "FCC Officially Launches OVD Definition NPRM" . Broadcasting & Cable (in ????????). Archived from the original on 2017-08-19 . Retrieved 2018-03-22 .

[8] Johnson, James (2019-01-24). "OTT Content: What We Learned From 1.1 Million Subscribers" . Uscreen (in ???????? ????????) . Retrieved 2019-11-01 .

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