The power of video is undeniable and, when used strategically, an important way to reach a new audience. Whether you’re just getting started or an experienced video creator, the story types, and video advertising techniques below can help you create ads that get results.
The first tip on your road to reaching new customers is understanding the most effective way to showcase what you have to offer through video. Use one or more of these popular production techniques to bring your story to life.
Sometimes the best person to talk about your product is you.
Simplify your background for a more focused effect.
Give voice to your story in a more engaging way.
Capture candid moments to help your video stand out.
Use your eye in the sky for a unique look at your product from a user’s point of view.
Paint a picture of your product that people can relate to.
Words matter. Call them out for a bigger impact.
Create a captivating video with no video at all.
Add a little motion to help your video leave its mark.
Focus on your customers to help them feel more engaged.
We've found that the first ads small and medium-sized businesses create typically fall into three categories: business stories, product or service stories, and promotional stories. Consider using these as a guide when you're thinking about the kind of video you want to make.
Tell the world what makes your business unique.
Dive into the details to pique your customers' interest.
Take advantage of special moments with a well-timed tale.
Sometimes there's nothing more powerful than finding inspiration in others. Take a few minutes to explore the following ad examples and tutorials, put together by creators like you, to help jump-start your journey into more meaningful results.
Check out the YouTube creative directory to find a collection of YouTube-approved partners that can help you bring your video to life.
Start connecting with potential customers and see results.
Create a compelling experience that makes a lasting impression.
In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.
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