Everything you need to create and manage a channel.
Tips & tricks to find, nurture, and build an audience.
Explore all ways you can get paid on YouTube.
Tools to help you create, connect, and grow.
Get the explanations behind the rules.
How we support, recognize, and celebrate Creators.
Podcasting on YouTube
YouTube is one of the most popular platforms for podcasts, with a vast global audience of over 2 billion active users. Podcasts on YouTube help creators expand their reach and build their community while providing monetization opportunities. Podcasts are also available in the YouTube Music app, so your audience can keep listening or watching on the go.
CREATE A PODCAST REGISTER FOR WORKSHOPS
Creators pictured clockwise from top: Nick Viall, Jay Shetty, Jay Williams
YouTube has a lot to offer podcasters that are new to YouTube and YouTube creators who want to add podcasts to their programming.
Reach an incremental and global audience via our search and discovery systems . Build an engaged community.
Earn with our suite of ad monetization solutions . Go beyond ads with tools like Channel Memberships and Shopping.
Use Podcast Analytics to gain insights about your audience and their preferences, so you can optimize your podcast content.
"On YouTube, it feels like I’m talking with you, not at you?I’m addressing you 1:1. You’re not a fly on the wall, which is how it might feel on other platforms."
Bailey Sarian
Video allows more intimacy with your audience, benefits accessibility through body language and lip reading, and allows you to get creative with visual storytelling elements. Our analysis found that podcasts on YouTube with video?particularly those featuring hosts on camera?are performing better than podcasts with just static visuals. Don’t want to be on camera? Don’t worry. There are plenty of ways to turn audio into video.
*Source: Google data, U.S., Jan 2020 - June 2021. Based on the top 10% of videos by watch time with “podcast” in their title. Classification as podcast videos was based on public data such as headlines. As such, it may not account for every such video available on YouTube.
of the top-watched videos feature hosts on video
for videos that featured hosts on video compared to those that used a static visualization
Let your audience know where they can find your podcast! Follow these guidelines to use the badges on your marketing materials and website.
Download
Within YouTube Studio, click Create > New podcast.
Enter in the details for your show. Make sure to include the following:
Select Create to save
Get Creator Tips for podcast discovery
You'll need to set your playlist as a podcast in YouTube Studio.
Podcasts on YouTube are eligible for current and upcoming podcast features, including:
Now, you can monitor your podcast’s performance with new dedicated podcast analytics available in YouTube Studio. With podcast analytics, you will be able to see the following metrics:
Visit our help center to find more answers to frequently asked questions about creating podcasts on YouTube.
