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Olympic deal shows bubbling market for zero-alcohol beers

Olympic deal shows bubbling market for zero-alcohol beers

For the first time, spectators will be able to sip the official beer of the Olympic Games. But the tipple won't go to their heads: it will be the alcohol-free version of the popular Mexican brand Corona. The International Olympic Committee made the partnership with Anheuser-Busch InBev official earlier this year; teaming up for both the Paris 2024 and Los Angeles 2028 Summer Games.















Nike announces deal with IOC

By Tom Degun

nike swooshOctober 16 - Nike has announced details of the deal that will see it supply uniforms and products to International Olympic Committee (IOC) members and staff through to the Rio 2016 Olympic Games.