Another crucial factor is that the production team has to put a lot of effort into setting an appropriate level of difficulty with the target in mind. In fact, many Gen Z cited “Appropriate level of difficulty” as a requirement for the success of mystery content. If the universe is too complex and is hard to fully understand, or in reverse, if it’s too easy, people won’t jump into wanting to solve it. In posts uploaded in communities that speak of CJ ENM’s content, expressions such as “I think” and “From what I’ve seen” are particularly noticeable in leaving an appreciation of the mystery content. According to CJ ENM Big Data Platform Team’s data, 14.8% of viewer posts about EXchange 3 correspond to viewers’ reasonings, and 23.7% out of posts on Crime Scene Returns accounted for the number of viewers who participated in solving the mystery. Like so, viewers watching CJ ENM content solve mysteries enthusiastically and present self-interpretations, continuing active conversations with other viewers.
I think the essential thing in mystery entertainment is the moderate difficulty level. Viewers watch mystery entertainment shows to enjoy solving the mystery together, but if the difficulty level is too high, the fun disappears, and interest diminishes.
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