Our goal is to make every vertical industry marketer into a company hero. With the addition of internet marketing and marketing automation to existing print, online, and event media platforms, marketers now have the tools that, depending on how they are used, determine the ultimate success or failure of their products.

NewBay Plus creates marketing services that help you tell your story, drive thought leadership, and generate demand. We succeed because of two crucial advantages: We have editors who know your products, your competitors, and your industry, and we already have a relationship with your customers and prospects because of our media brands’ audiences.We think you should have a marketing services partner who knows your vertical industry as well as you do. For more information, contact Joe Braue, VP of Marketing Services at jbraue@nbmedia.com .

The NewBay Plus Blog

Here’s our running commentary on key marketing services developments, best practices, and just plain creative ideas that may be of interest to vertical industry marketers.

• Data is Key to White Paper Believability: Here’s Where to Find it for Consumer Electronics and Residential AV Projects By Hope Braue — Crucial to a well-written Consumer Electronics/AV white paper is evidence. To get potential customers to think about changing the way they do business to consider your solution, you need to provide statistics to back up your claims. Which leads to the question…where do you find these statistics? I sat down to have a ...
• Top Tips for Writing an AV or AV/IT White Paper By Hope Braue — Ok, so you’re setting out to write a white paper centered on AV/IT. You can easily Google “How to Write a Successful White Paper” and get hundreds, even thousands, of hits. However, if you’re trying to focus it on the AV industry, these tips begin to look a lot more generic. That’s where David ...
• How NewTek Used a Social Media Hub to Drive Thought Leadership By: Joe Braue?? How can marketers breakthrough the noise and drive thought leadership and awareness around a key technology initiative? Donetta Colboch, VP of Marketing at NewTek, a leading video production system vendor, posed that challenge to TVTechnology and its marketing service arm, NewBay Plus, which I manage. Our answer was to create NDICentral, a social media ...
• 6 Tips for a Better B2B Show Video By: Joe Braue?– With CES around the corner, it’s time for vertical industry B2B marketers to think through their show video plans for the upcoming year. Companies are spending huge portions of their marketing budgets at CES, NAB, InfoComm, ISTE and other vertical shows, bringing in high-level executives and driving out key product-leadership messages. Doing video at ...
• The Multi-Touch Marketing Program: Here’s How RSG Media Did It By: Joe Braue –?Last September Matt Klepac and the marketing team at RSG Media faced a challenge that will be familiar to many vertical industry B2B marketers: We got a hot product, a hot potential market, but not enough people know who we are. RSG Media’s solution: an integrated, multichannel marketing program that defined the growing ...