3-5?? ?????????? ??????? ?????? ??? ????, ????, ???  ?? ????   

???????簡 ?????- ?????-??????? ??????? 3?? ???????? ???? ???????? ????? ??? ?????? ???δ?. ????????? 6?? 30???? ?λ? ???? ????? ?????? ????? ???? ????? ???? ???????? ????????? ????????(?????)???? ??????? 1?? ??????.

	?? ?????(?), ?????(??)

????? ???? ???????? ????? ?? 3?? ???? ???????? ?????? ???? ????? ?????? ????? ??? ?????? ???? ?????. ? ???? ????? ?? ????δ? 3???????? ???б??? ???? ???? ?????????? ?????????? ????? ???? 1?? ???????.

?????(31) ???? ????? ????? ?빫?? ?????? ?????? ???? ?????? ???? 2005?? 5?? ?????? ?????????? ???, 1?? ???? 2006?? 6?? ???????? ?????? ?? ???? ?? 8?? ??? ???????? ???м???(MBA) ?????? ??? ???? ?????? ???? ??????? ?????? ?о??? ????? ??? ????? ?????? ???????.

????????? ????? ????? ??????? ????? ?????? ??? ?????? ???? ????? ???, ????? ????? ?????? ??? ???? ?? ???п??? ??????? ??? ?????? ???????.

???? ????? ???? ????? ???? ?????, ?????? ???? ?????? ?????

???(30) ???? ???????????(??) ???? ????? ?????? ????? ????? ??? ?????(26)???? ???? ?? 5?? 27?? ??????. ??? ???? ????뿡?? ????????? ?????? ?? ???? KPMG FAS ?????????, GS????? ???? ??????? ?????uμ????? ????????? 2007?? ???? ?б???? ??? ???????? ?????? ?????? ???? ????????? ??? ??? ?????? ???????.

???? ????? LG?? a?????? ?? ?????(?????? ?? LG ????? ??????)???? ?????? ???? ?? ?? ???? ???? ???? ?? ?????? ???? 3?????. ??? ?? ???? ?? ???? 3?뿡 ??? ?????? ???? u?????, ?? ???? ???? 3?????? LG ??쿡?? ?и?, GS????? ???????? ???? ??? ???. 

????????????? ???????? ???????? ??? ????(Philip Morris)?簡 1989?? ?????? ???? ?????? ??????????(Philip Morris Korea Inc.)?? ????, ??o, ???, ???? ?? ??????? ????? ???? ???? ?????? ???. ?????? ?? ??????? ?????? ????????????? ??????? ?????? ??? ?????? ???????.

?? ????? ??????? ??????? ????? ????? ?????? ????? ????? ???? ????? ???? ????? ????? ???? ???. ????? ?????? ???? ?????(33) ???? ???? 2000?? 5?? ???? ????? ??? ?????? ???? ??????. 1??1?? ?? ?? ????? ????? ?????? ???? ?????? ???.

????????  ????????? ??????? ??????? ???? ????? ??´?. ?Ｚ?? ????? ????? ?????? ??????? ????? ???? ?????? ????? ???????.

???? ????? ???? ???? ????, ??????? ??° ????; ??????? ????? ????? o???? ????  

?? ???? ?? ??????? ????? ???????? ????? ?????? ?????? ????(??????? ??) ???? ????? ????? ?????? ??????? ??????. ???? ??????? ??????? ???? ??? ???? ?????.

????, ??????? ?? ??????? ?췲????? ??????? ??? ???? 4?? ??????? ???? ????? ????? ???????? ??????.  ?? ????? ?????? ?????? ??????? ?????μ? ?????? ????? ??????? ??????? o ???????.

?????? ????? ??? ?????????? ???? ?? ??? ?? ???? ???? ??? ????? ??θ?  ???? ????? 2?? 4?? ?ξ??μ? ?????? ???? ???? ????? ?? ?????????? ???? ???? ???? ?????? ????? ?????? ?????? ???? ????? ????? ???????.

?????? ????? ??????? ????? ????? o ????

?? ???? ???????? 3???? ???? ???? ????????????? ???? ???? ??????, ?? ????? ????? ?????? ???? ??????? ???????? ????? ?????? ???. ?? ???? ???????? 4???? ???? ???? ????? ????? 6???? ?????? ????? ???????.  

????α? ???????? ?????? ??????? ?????? ??????? ???? ????. ???? ?????? ??¼? ????????? ????? ?? ?????? ?????δ? ????, ????? ?? ?????? ????? ?? ?????? ???,  ???a ?????????? ????? ???? ??? ???? ??? ??????u?? ?? 2??, 3?????? ?????? ???? ???.    

????, ??????? ?????? ??? ???????, ???????, ?????? ?? ?? ??????? ??????? ?????? ??? ???????? 3-5?뿡 ??? ???? ???? ?????? ?????.

??????? ??????? ????? ?Ｚ??? ????? ?????? ?? ??????? ??¸? ?????? ???? ?????? ????????? ????????? ???? ???? ?? ???. ? ???? 1960?? ???????? 3·15 ?????????  ???? 4·19 ???????? ?? ??????? ????????? ???? ??? ????????? ?????? 200?? ????? ????? ????? ????????, ??? ???? ? ???? 4·19???????? ????? ????? ???? ????? ????????? ??? ???.

????? ??? ?????, 4·19???? ?? ?????? ???? ??? ????, ??????????? 200?? ??? ???

? ???? ??????? ??????? ?????? ????? ???? ???o ????? 3???? ????? ???? ?????? ??? ??????????, ?? ?????? ????? ???? ???o ???? ???? ??????? ???? ?????. ????? ???? ?????? a?? ???? ??? ???? ?n? ???.

????, ?????? ???? ???簡 ª?? ???????? ???, 2???? ???? ?? ?????? ????? ???? 1994?? ????? ???? ?Ｚ??? ?????? ????? ???????? ?????? ?λ????? ?????? ?????.

???? ????? ???? ?????? ????? ??????? ?????????? ???????? ???? ?þ? ?????? 1999?? ?Ｚ???κ??? ???????? ?迭?и??? ??????????, ???o ?????? ??? ?Ｚ?? ????? ????? ??????? ????? ??? ???? ???????? ???????? ?Ｚ???κ??? ?迭?и??? ‘????и?’??? ?????? ?? ???.

???????? ?Ｚ?? '???? ?迭?и?' ??? ??? ????? ???? ?????? ??? ?????

???????? ???o ??????? ?????? ????? ????? ????? ??????, ??? ????? ??? ???? ???? ???????? ???????? ???? ???????? ?? ????? ???o ??????? ????и? ????? ???ħ??? ????? ?? ?????? ????? ????и? ????? ??? ?????? ?? ?????? ???δ?.

???? 6?? 20?? ?????????????? ????23??(?????? ?κ???) ????? ???? ????? ????? 3?? ????? ???????? ???? ????(49) ?????? ?繫???? “????? ?????? ????? 1998?? ?Ｚ??? ??????? 141????? ??? ?Ｚ ?迭????? ???? ?????? ?????? ?μ???? ????? ????? ???? ?³?”?? ??? ???? ?????? “?????”?? ??????? ????????? ???????.

???o ?????? ???? ?? ?????????? “?????? ?????? ??????? 1999?? ????? ????? ???? ?????? ?????? ?????????? ? ??????? ??? ?????? ?? ????? ??????? ‘??? ?????? ???’?? ?????”?? ???????.

?? ?????? ????? ?? ??o?? ??????, ?Ｚ ????δ??? ???? ?? ??翡?? “?????? ?????? ?? ???? ?Ｚ???? ???????? ???? ???? ?Ｚ ?????? ??? ???? ?³?”?? ??????, ?? ???? “?????”?? ?????.

?? ??? ????δ??? ?????? ?????? 22?? “???(????? ?????? ??????)???? ???? ???????? ? ????? ????? ?Ｚ ????(???????)?? ?ð? ???????”?? “?? ???? ? ????? ????????? ?????? ???? ?????? ??? ?? ????????? ?????? (??????)?????? ???”?? ??????. ??? ?????? ? ????? ?Ｚ ??? ???翡?? “??????? ???? ???? ??? <??????> ?????? ???”?? ??????? ??, ?μ? ??? ??o?? ???? ??????? ?????? ???????? ???.

????? ? ????? ???????? ?Ｚ ??????? ???????? ???? 1999?? ? ????? ??????? ??? ??????? ????? ?? ?????? ???? ?????. ??? ? ????? ????????? “???????? ?????? ??? ????? ???μ? ??????? ????? ‘?????? ?????’???? ?????? ???????”?? ??????. ???o ????? “?Ｚ?? ?????? ??(1997~2004??) ???? ????????? ? ????? ??????? ???????? ???? ???? ???? ?????”?? ?????.

????? ??????? ????, ????? ?? ????????? ????

????, ??????? a?????? ???? ?????? ?????? ???? ?? ????? ?????? ????? ?? ????????? ?????? ????? ???? ?? 3?? ?????? ?λ????? ?????? ???????? ?????? ???? ????????? ??????? ??????? ?? ?? ???.

????????? ??? ???? ??????? ??????????? ????? ?????? ???, ?????? ??????(29) ???? ???? 1?????? ???? ??????? ???? MM(???????)?????? ???????? ?????? ??? ?????? ???????.

?????????? 2008?? 3?? ?? ???? ?????????????? ??? 263?? ??(???? 7.09%)?? ??????? ??? 2?? ???????? ???????δ? ??????????.

????? ?????? ?????? ??쿵(80) ???????? ????? 3?? 1???? ??? ???, ?? ????(35) ???? ??????? ??????? ???????? ??????, ????????? ???? ?? ?????? ???????????? ????????? '????????(TCN Media)?? ????? ????? ???.

????????(The Content Network Media)?? ????????? ?迭???? ????, ?ι?????, PDF, ????, ?????? ?? ?????????????? ??????? ??ο? ??????? ?????? ??? ???.