Television channel in Hong Kong
This article is about the television channel in Hong Kong. For other uses, see
Jade
.
Television channel
TVB Jade
(
Chinese
:
無?電視翡翠台
), or simply
Jade
, is a
Hong Kong
Cantonese-language
free-to-air television
channel owned and operated by Television Broadcasts Limited (
TVB
) as its flagship service, alongside its sister network, the English-language
TVB Pearl
. Broadcasting started on 19 November 1967. It is headquartered at
TVB City
at the
Tseung Kwan O Industrial Estate
in
Tseung Kwan O
, in the
Sai Kung District
. Primarily broadcasting entertainment programming, TVB Jade has historically been the most dominant television channel in the region in terms of viewership, with its closest competitor having been the now-defunct
ATV Home
.
[1]
[2]
[3]
Jade primarily broadcasts in the Cantonese language; it has also offered programs with alternative audio tracks in
Mandarin
, English, and other foreign languages. Some shows also offer subtitles in multiple languages.
Audience
[
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]
During the 21:30 to 22:30 weekday time-slot, TVB Jade consistently attains the highest television
audience ratings
in Hong Kong. With an average of a '32' ratings point in that time-slot, it is watched by more than 80% of the TV audience in Hong Kong.
Digital broadcasting
[
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]
TVB Jade was launched on
DTMB
digital terrestrial television
on 31 December 2007, using digital virtual channel 81.
[4]
Overseas broadcasting
[
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]
Mainland China
[
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]
Due to the needs of reform and opening up, TVB Jade was broadcast by some cable providers in Guangdong in the 1990s, and officially obtained the right to broadcast legally in Guangdong Province in September 2004. After
ATV Home
stopped broadcasting, TVB Jade became the only overseas Cantonese TV channel that could legally broadcast in Guangdong Province.
Some programmes broadcast on TVB Jade will be censored by Guangdong authorities (like some pre-2020
RTHK
-produced political and current affairs programmes, "sensitive" news clips, or TVB dramas that was banned by the mainland authorities) and they will insert some entertainment programmes, their own advertisements or Hong Kong Government's promotional clips instead.
During the "National Day of Mourning", access to TVB channels (Jade and
Pearl
) was blocked and some cable providers in Guangdong switched their Jade and Pearl feeds to
CCTV-1
, but Guangdong Cable only blocked Jade's and Pearl's entertainment programmes and advertisements.
United States
[
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]
Australia, Canada and Europe
[
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]
Southeast Asia
[
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]
Television channel
TVB Jade Malaysia
and
TVB Jade Southeast Asia
is a
pay television
channel owned by
Television Broadcasts Limited
. It was first launched on
Astro
on 1 May 2016.
[5]
[6]
As a main general news and entertainment television channel, it broadcasts in both
Cantonese
and
Mandarin
. It simulcasts Hong Kong TVB Jade primetime slot, including live events. TVB Jade Malaysia and TVB Jade Southeast Asia also features variety shows and newscasts (in simulcast from Hong Kong). Starting 1 April 2020, TVB Jade Malaysia and TVB Jade Southeast Asia will merge with some of the
Wah Lai Toi
content and due to this Astro Wah Lai Toi will transition to be exclusively available via Video on Demand.
[
citation needed
]
TVB Jade Malaysia and TVB Jade Southeast Asia has organized the satellite service into two zones with each having a different localized schedule:
- TVB Jade Malaysia
? Broadcasts to
Malaysia
- TVB Jade Southeast Asia
? Broadcasts to
Singapore
See also
[
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]
References
[
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]
External links
[
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]
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