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Moxie Girlz

Type	Fashion doll
Inventor(s)	Isaac Larian [ citation needed ]
Company	MGA Entertainment
Country	United States
Availability	2009?2014
Materials	Plastics Fabrics
Slogan	Be true, be you!

Moxie Girlz were a line of fashion dolls introduced by MGA Entertainment in 2009. These dolls are targeted at girls ages 6+. The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Bryten, Kellan, Monet, Merin, Ida, and Amberly.

The Moxie dolls are reminiscent of Bratz , having the distinct pop on/off feet and long hair, but with features consisting of large eyes and proportioned noses and mouths fitting to their head-size. Moxie Girlz were meant to replace Bratz, given that Mattel sued MGA over the original design. ^[1] However, Bratz returned to the market in August 2010. No new products have been released since 2014. ^[2]

References [ edit ]

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