Radio station in San Rafael, California
KVVZ
(100.7
MHz
) is a
commercial
FM
radio station
licensed
to
San Rafael, California
, and serving the
San Francisco
area. The station is owned by
TelevisaUnivision
, through licensee Univision Radio Bay Area, Inc. It
simulcasts
a
Spanish Contemporary
radio format
with
sister station
105.7
KVVF
Santa Clara
. The studios are in
San Jose
.
KVVZ has an
effective radiated power
(ERP) of 6,000
watts
. The
transmitter
is on Robert Dollar Drive in San Rafael.
[3]
History
[
edit
]
KTIM-FM
[
edit
]
The station first
signed on
the air on August 23, 1961. The original
call sign
was KTIM-FM, and it broadcast at 100.9 MHz.
[1]
The station was owned by Marin Broadcasting Co.
[1]
In the early 1970s, the station simulcast the
MOR
format of
KTIM
during the day, and aired a
progressive rock
format at night.
[4]
In the mid 1970s, the station began airing an
album-oriented rock
format full time.
[5]
[6]
The album rock format continued through the rest of the 1970s
[7]
[5]
and into the 1980s.
[8]
[9]
In 1980, the station was sold to Platt Communications,
[1]
and in 1983 the station was sold to Arthur Astor.
[10]
In the mid 1980s, the station began airing an
adult contemporary
format.
[11]
On October 20, 1987, the station's call sign was changed to KTID.
[2]
Classical, Christian and Reggaeton
[
edit
]
In 1994, KTID-FM dropped adult contemporary for
classical music
and ended its simulcast of
KTID (AM)
.
[12]
Between 1999 and 2004, the station was KJQI, later KSFB, airing
Contemporary Christian
music as 100.7 K-JOY (later "The Bridge"). Between 2004 and June 27, 2005, KVVZ began simulcasting with KVVF and became a
Spanish-language
"pop, rock y reggaeton" station, Viva 100.7. KVVF was acquired by Univision, which later assumed the license of KVVZ in a trade from
Salem Communications
in 2004.
WPPN
in
Chicago
also went to Univision, while stations in
Houston
,
Dallas
and
Chicago
went to Salem. The Dallas station has since been resold.
On October 13, 2011, KVVF's branding as "La Kalle" changed to "Latino Mix." On March 14, 2014, the station began
stunting
by playing
Nelly
's "Hot in Herre" uninterrupted.
Rhythmic Contemporary
[
edit
]
On March 17, 2014, KVVZ and KVVF started broadcasting at 5:05pm, beginning with a "history lesson"
about the first "Hot" station
that covered the San Jose area from 1987 to 1995, followed by the return of Chuy Gomez, a radio host formerly from
KMEL
, and aired a Mix Show. Although the playlist favored R&B/Hip-Hop hits, KVVF/KVVZ was programmed as a Rhythmic Top 40 and targeted a bilingual and younger Hispanic audience using the same formula as sister station
KBBT
San Antonio
.
[13]
In a statement from Station Content Director Makr Arias, “We just feel like The Bay Area has been asking for something new and fresh. It’s a format they call Top 40/Rhythmic with a little bit of hip-hop, R&B and Top 40 crossed-over.”
[14]
Return of "Latino Mix"
[
edit
]
On August 30, 2019, the station started stunting by playing
J Balvin
's "Reggaeton" followed by
Vicente Fernandez
"Volver Volver" uninterrupted, to introduce a comeback to "Latino Mix 100.7."
On September 2, 2019, Latino Mix 100.7 started broadcasting at 12:03pm. The first song played under the return to the
Spanish CHR
format was
J Balvin
's "Mi Gente".
Translator
[
edit
]
In addition to the main station, KVVZ was relayed over a period of time by this
translator
to widen its broadcast area. The translator's license was cancelled by the
Federal Communications Commission
on August 14, 2020.
References
[
edit
]
- ^
a
b
c
d
History Cards for KVVZ
, fcc.gov. Retrieved June 16, 2018.
- ^
a
b
c
d
e
f
g
Call Sign History
, fcc.gov. Retrieved July 4, 2018.
- ^
Radio-Locator.com/KVVZ
- ^
Broadcasting '72 Yearbook
,
Broadcasting
, 1972. p. B-28-29. Retrieved July 4, 2018.
- ^
a
b
"It's Rock Around the Clock for KTIM",
Independent Journal
, March 4, 1977. p. 22.
- ^
McDonough, Jack. "
LP-Oriented KTIM Scores ARB Upset
",
Billboard
, February 11, 1978. p. 22. Retrieved June 16, 2018.
- ^
Hamilton, Bob. "
San Francisco-Oakland, CA
Archived
2015-08-27 at
Archive-It
",
Radio Quarterly Report '76
, Jan. 1-June 30, 1976. p. 391. Retrieved June 16, 2018.
- ^
"
National Radio Station Listings
",
Fred Directory of Radio
, 1980. p. 58. Retrieved June 16, 2018.
- ^
"
AOR/Albums 25+
",
Radio & Records
, February 18, 1983. p. 90. Retrieved June 16, 2018.
- ^
"
Changing Hands 1983
",
Broadcasting
, January 9, 1984. p. 90. Retrieved June 17, 2018.
- ^
Broadcasting Cablecasting Yearbook 1985
,
Broadcasting/Cablecasting
, 1985. p. B-35. Retrieved July 4, 2018.
- ^
Stark, Phyllis (January 15, 1994).
"Vox Jox"
(PDF)
.
Billboard
. Vol. 106, no. 3. p. 64.
- ^
Crawford, Matt (March 17, 2014).
"Chuy Gomez Returns to Radio With Hot 105.7"
.
sfstation.com
. Retrieved
July 3,
2017
.
- ^
"Latino Mix Becomes Hot 105.7 In San Francisco"
.
All Access
. March 18, 2014
. Retrieved
July 3,
2017
.
External links
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Corporate directors
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U.S. television networks
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Mexican television networks
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International networks
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Uforia Audio Network
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Univision Television Group
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Studios
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Univision Online
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Other holdings
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Defunct/former assets
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