This article is about the station currently known as KRLD-FM. For the station that previously used this call sign, see
KZPS
.
Radio station in Dallas, Texas
KRLD-FM
(
105.3
MHz
, "105.3 The Fan") is a commercial
radio station
licensed
to
Dallas, Texas
, and serving the
Dallas/Fort Worth Metroplex
. KRLD-FM is owned by
Audacy, Inc.
, and airs a
sports radio
format
. The station's studios and offices are located along
North Central Expressway
in
Uptown Dallas
, and the
transmitter
site is in
Cedar Hill
.
The station airs local sports talk shows most of the day and evening, and carries
nationally syndicated
programming from
Infinity Sports Network
during the late night and overnight hours. KRLD-FM is the
flagship
station of the
Dallas Cowboys Radio Network
and the
Texas Rangers Radio Network
. Some early hours on weekends are paid
brokered programming
. In the sports radio format, KRLD-FM's chief rival is
Sportsradio 1310
/
96.7 The Ticket
. However, it also shares audience with
KEGL 97.1 The Freak
, a hot talk and
sports betting
-formatted station.
KRLD-FM broadcasts in
HD Radio
. It carries the
all-news
/
talk
format of its
sister station
1080
KRLD
on its HD 2 subchannel. Its HD 3 subchannel is devoted to coverage of the
Dallas Cowboys
football
team, with additional programming from the
CBS Sports Radio
.
History
[
edit
]
105.3 FM went on the air in January 1958 with a
classical music
format, using the
call sign
KSFM. In 1960, the station went
dark
and then resurfaced with an
automated
beautiful music
format as KPSD, only to
sign-off
again by the end of the year. Century Broadcasting purchased the dark KPSD in 1962 and returned it to the air as KMAP, "The Sound of Success", featuring classical music and later,
Broadway
show tunes. In 1968, Century sold KMAP to Dawson Communications, which changed the call letters to KXXK and the format to
MOR
music.
KXXK became KOAX ("Coax") in 1971, returning to the beautiful music format. Through the 1970s and into the early 1980s, KOAX was one of the most popular FM stations in Dallas/Fort Worth, consistently scoring top 10 ratings. But by 1985, its ratings were falling, and KOAX changed its call sign to KQZY ("Cozy 105.3") that year, evolving the format from beautiful music to
soft adult contemporary
. KQZY changed format to
hot AC
as "Star 105.3" in September 1989, taking the new call sign KRSR the following summer. "Star" featured such personalities as Bob Nelson, John McCarty, Teri Richardson, Mike Sheppard, Stoobie Doak and Scott Carpenter, who also served as
program director
. Ratings remained low, and on January 27, 1992, following a 2-day electronic countdown, Alliance Broadcasting (based in
Walnut Creek, California
) launched the first "Young Country" station on 105.3 FM with the station temporarily taking the call sign KRRM before becoming KYNG in February.
[2]
[3]
The format featured current-heavy
country music
aimed toward a younger audience, and created "morning shows" all day that highlighted listener calls, frequent requests and fun
disc jockey
talk. It was all a part of owner Alliance's "Young Country" concept, repeated in other
media markets
around the country. Throughout the country format's tenure, its marketing brand was "Young Country 105.3, FM 105".
KYNG was one of four stations (the others being
KXTX-TV
, and sister stations
KOAI
and
KRBV
) that fell victim to the Cedar Hill
tower
collapse on October 12, 1996. Three workers were killed, and one worker was injured when a gust of wind caught the gin pole being used for construction of a new antenna for KXTX. After the collapse, the stations scrambled to get back on air and later ended up using an auxiliary site for many months, though at a much reduced power output. Because of this, KYNG's ratings plummeted.
After being acquired by
Infinity Broadcasting
(the forerunner to
CBS Radio
), KYNG changed format from country music to a combination of
hot talk
and
active rock
music on April 3, 2000. The final song on "Young Country" was "
The Dance
" by
Garth Brooks
.
[4]
[5]
[6]
[7]
The station's first moniker under the new format was "105.3 The Talk That Rocks". KYNG became the Dallas
network affiliate
for
The Howard Stern Show
; other personalities and programs during its initial launch included
Ed Tyll
, A.W. Pantoja, Jim Verdi, Martha Martinez,
Russ Martin
,
Tom Leykis
,
Loveline
, and
John & Jeff
. Three years later, in March 2003, the station took the new call sign KLLI, with "Live 105.3" as the new name and the slogan "The Alternative Talk Station". In late 2005, as part of the station's change in morning shows (due to Stern leaving CBS Radio to go to
Sirius Satellite Radio
in early 2006), KLLI dropped the "Alternative Talk Station" slogan and started using the CBS Radio nationwide slogan for FM talk, "
Free FM
". In May 2007, as part of CBS Radio's phasing out of the Free FM name and slogan, KLLI dropped the "Free FM" slogan and was again simply known as "Live 105.3". By this time, the weekday lineup consisted of Chris Jagger, Pugs Moran & Kelly Mohr, Russ Martin, Tom Leykis, "Big" Dick Hunter, and Loveline.
On December 8, 2008, at 3 p.m., KLLI switched to a
sports talk
format, branded as "105.3 The Fan". This change was not a complete overhaul as some hosts, notably morning host Jagger and some of his morning crew, survived the shift, while others, including
Russ Martin
, were not retained.
[8]
On December 12, 2008, the call sign was changed to KRLD-FM to match sister station 1080
KRLD (AM)
. Eventually, the programming became all sports. Some of the early shows included The Josh and Elf Show (hosted by
Josh Lewin
and Mark Elfenbein), RAGE (Richie and Greggo Extravaganza hosted by Richie Whitt and
Greg Williams
), and The Arnie Spanier Show.
On May 21, 2012, CBS Radio hinted at a possible format flip for either KRLD-FM or
KMVK
to "AMP Radio", much like its co-owned
Los Angeles
contemporary hit radio
station
KAMP-FM
, as CBS registered three web domains, but neither station changed to that format.
[9]
On February 2, 2017, CBS Radio announced it would merge with Entercom (now known as Audacy).
[10]
The merger was approved on November 9, 2017, and was consummated on November 17.
[11]
[12]
Months after on April 26, 2018, Entercom struck a new content deal with
NBCUniversal
-
owned-and-operated stations
KXAS-TV
(
NBC
) and
KXTX-TV
(
Telemundo
). The former will be partnered with this station to bring enhanced local sports news and scores to its audience.
[13]
[14]
HD radio
[
edit
]
105.3 HD-2 was originally launched in 2005 as a Spanish version of their "Live/Free FM" format. In 2008, the HD-2 channel shifted to an
Indie Rock
-formatted playlist from internet radio station
The Indie-Verse
via a secured internet feed. In June 2009, The Indie-Verse was dumped in favor of the simulcast of KRLD NewsRadio 1080 AM. The reason was because of the new
Microsoft
Zune
player's feature which allowed listeners to hear HD stations as well as MP3 files, but wouldn't be able to tune into
AM
stations.
[15]
105.3 HD-3 aired an all-"
Dallas Cowboys
Radio" format, which carried archived football games and talk shows about the Cowboys, with the overnight hours occupied by CBS Sports Radio.
[16]
As of 2023, "Dallas Cowboys Radio" has ceased operations. However,
Infinity Sports Network
(the former CBS Sports Radio) continues to air full-time on KRLD-FM HD3.
Notable on-air staff
[
edit
]
Current
[
edit
]
Former
[
edit
]
Play-by-play rights
[
edit
]
NASCAR
[
edit
]
KRLD-FM is the flagship station for
Texas Motor Speedway
and carries
NASCAR Cup Series
races.
Dallas Cowboys
[
edit
]
KRLD-FM has been the flagship station for the
Dallas Cowboys
National Football League
team since the
2009 season
. The deal revived the long association the Cowboys had with KRLD (AM) in the 1970s and 1980s. It features regular appearances by team owner
Jerry Jones
and head coach
Mike McCarthy
.
[17]
Texas Rangers
[
edit
]
The
Texas Rangers
of
Major League Baseball
aired their games from Monday through Friday on 105.3 The Fan in the
2009
and
2010 seasons
(the latter was
their pennant-winning year
).
[18]
Weekend games were still on KRLD NewsRadio 1080. After that season, the Rangers did not renew the contract. Games from 2011 to 2014 were on rival station
103.3 ESPN
in English and on 1540
KZMP
in Spanish, which continued with Spanish-language rights until
ESPN Deportes Radio
's demise, in which they were moved to another Spanish sports station
KFLC
1270 AM. Rangers games (including weekends) returned to 105.3 The Fan starting in the 2015 season.
[19]
History of call letters
[
edit
]
The call letters KRLD-FM were originally assigned to a Dallas station that began broadcasting March 21, 1948. As only the third FM station in Dallas, it broadcast on 92.5 MHz with 50 kW power. The licensee was KRLD Radio Corporation, which also owned 1080 KRLD.
[20]
The call letters were retired in 1972, when the station became KAFM (and today is
KZPS
). CBS Radio took the KRLD-FM call sign for 105.3 in 2008.
References
[
edit
]
- ^
"Facility Technical Data for KRLD-FM"
.
Licensing and Management System
.
Federal Communications Commission
.
- ^
"Star 105 enlists in local battle for country fans".
Dallas Morning News
. 1992-01-28.
- ^
http://www.americanradiohistory.com/Archive-RandR/1990s/1992/RR-1992-01-31.pdf
[
bare URL PDF
]
- ^
Archived at
Ghostarchive
and the
Wayback Machine
:
"Russ Martin Show KYNG Format Change"
.
YouTube
.
- ^
"KYNG remains on Stern watch".
Dallas Morning News
. 2000-04-16.
- ^
http://www.americanradiohistory.com/Archive-RandR/2000s/2000/RR-2000-03-24.pdf
[
bare URL PDF
]
- ^
http://www.americanradiohistory.com/Archive-RandR/2000s/2000/RR-2000-04-07.pdf
[
bare URL PDF
]
- ^
"Station drops Russ Martin".
Dallas Morning News
. 2008-12-09.
- ^
"Amping Up In Dallas?"
.
RadioInsight
. 2012-05-21
. Retrieved
2016-05-31
.
- ^
CBS Radio to Merge with Entercom
- ^
"Entercom Receives FCC Approval for Merger with CBS Radio"
.
Entercom
. November 9, 2017
. Retrieved
November 17,
2017
.
- ^
Venta, Lance (November 17, 2017).
"Entercom Completes CBS Radio Merger"
.
Radio Insight
. Retrieved
November 17,
2017
.
- ^
NBC 5, Telemundo 39 and Entercom Announce Multi-Year Media Partnership
-
NBC 5 Dallas-Fort Worth
(accessed July 7, 2018)
- ^
Doney, Shariff on 105.3 the Fan and NBC 5 Partnership
- NBC 5 Dallas-Fort Worth (accessed July 7, 2018)
- ^
The Indie-Verse is Homeless Now... But Not Going Anywhere, Says Program Director Eric Landrum
-
The Dallas Observer
(released June 9, 2009)
- ^
http://hdradio.com/station_guides/widget.php?id=10
Archived
2015-11-23 at the
Wayback Machine
HD Radio Guide for Dallas-Ft. Worth
- ^
The New Home Of The Dallas Cowboys
Archived
2009-04-27 at the
Wayback Machine
-
Official Press Release
(accessed April 23, 2009)
- ^
"Texas Rangers weekday games moving to 105.3 The Fan (KRLD FM) for 2009 | texasrangers.com: Official Info"
. Archived from
the original
on 2011-09-26.
- ^
Rangers join ESPN 103.3 FM, 1540 AM
-
ESPN Dallas/Fort Worth
(released December 8, 2010)
- ^
"KRLD-FM Dallas Takes The Air on Channel 22"
(PDF)
. Broadcasting. April 5, 1948
. Retrieved
22 November
2014
.
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[
edit
]
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