Radio station in Kamloops, British Columbia
CKRV-FM
is a Canadian radio station, broadcasting at 97.5
FM
in
Kamloops
,
British Columbia
. The station broadcasts a
classic rock
format branded as
K 97.5
, and prior to
2010
, it had a
hot adult contemporary
format. Even though as a
top 40
station, it was still being classified as a
hot AC
station by
Mediabase
and
Nielsen BDS
. CKRV's most recent shift to top 40 was plagued by
CKBZ-FM
shifting from
adult contemporary
to hot AC in the late 2000s.
The station was launched in 1984 by Hal Yerxa's CFCW Ltd. It was acquired by
Newcap Broadcasting
in 1989, but was then sold to local broadcaster NL Broadcasting, the owner of AM station
CHNL
in the city, in 1993.
On February 20, 2015, CKRV-FM switched to a
variety hits
format as
97.5 The River
, and adopted a new slogan Kamloops' best variety of the '80s, '90s and WOW, but kept the station's branding.
In June 2017, the station was reacquired by Newcap, along with sister stations
CHNL
and
CJKC-FM
.
[1]
In February 2018, CKRV rebranded to
K 97.5
and flipped to
classic hits
.
On November 26, 2021, CKRV-FM flipped to
classic rock
, keeping the
K 97.5
branding while changing to a new slogan of "Kamloops' Classic Rock" and changing its programming to match
CKKO-FM
.
The CKRV call sign was also used by an unrelated station in Drummondville (Quebec), which operated at 1400 AM from 1974 to 1980.
References
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External links
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50°40′15″N
120°23′55″W
/
50.67083°N 120.39861°W
/
50.67083; -120.39861