American far-right news and opinion website
Breitbart News Network
(known commonly as
Breitbart News
,
Breitbart
, or
Breitbart.com
) is an
American far-right
[5]
syndicated news, opinion, and commentary
[6]
[7]
website founded in mid-2007 by
American conservative
commentator
Andrew Breitbart
. Its content has been described as
misogynistic
,
xenophobic
, and
racist
by academics and journalists.
[8]
The site has published a number of
conspiracy theories
[9]
[10]
and
intentionally misleading stories
.
[11]
[12]
Posts originating from the
Breitbart News
Facebook
page are among the most widely shared political content on Facebook.
[13]
[14]
[15]
[16]
Initially conceived as "the
Huffington Post
of the right",
[4]
[17]
[18]
Breitbart News
later aligned with the
alt-right
, the European
populist right
, and the
pan-European nationalist
identitarian movement
under the management of former executive chairman
Steve Bannon
,
[19]
[20]
[21]
who declared the website "the platform for the alt-right" in 2016.
[22]
Breitbart News
became a virtual rallying spot for supporters of
Donald Trump's 2016 presidential campaign
.
[23]
The company's management, together with former staff member
Milo Yiannopoulos
, solicited ideas for stories from, and worked to advance and market ideas of
neo-Nazi
and white supremacist groups and individuals.
[24]
[25]
After the election, more than 2,000 organizations removed
Breitbart News
from ad buys following
Internet activism
campaigns denouncing the site's controversial positions.
[26]
[27]
[28]
Breitbart News
has promoted
climate change denial
[29]
and
COVID-19 misinformation
.
[30]
The company is headquartered in
Los Angeles
, with bureaus in
Texas
,
London
, and
Jerusalem
. Co-founder
Larry Solov
is the co-owner (along with Andrew Breitbart's widow Susie Breitbart and the
Mercer family
)
[31]
and CEO, while
Alex Marlow
is the
editor-in-chief
,
Wynton Hall
is
managing editor
,
[32]
and
Joel Pollak
[4]
and
Peter Schweizer
[33]
are senior
editors-at-large
.
History
2005?2012: creation and early years
Andrew Breitbart launched
Breitbart.com
as a news aggregator in 2005. The website featured direct links to wire stories at the
Associated Press
,
Reuters
,
Fox News
, the
New York Post
,
TMZ
as well as a number of other outlets. The website's initial growth was largely fueled by links from the
Drudge Report
. In 2007,
Breitbart.com
launched a video blog,
Breitbart.tv
.
[34]
[35]
According to co-founder
Larry Solov
, the two men were in agreement that the site should be "unapologetically pro-freedom and pro-Israel" during their visit to Israel in 2007.
[36]
In August 2010, Andrew Breitbart told the Associated Press that he was "committed to the destruction of the old media guard." As part of that commitment, he founded
Breitbart.com
, a website designed to become "the
Huffington Post
of the right" according to
Breitbart News
'
s former executive chairman,
Steve Bannon
.
[4]
Breitbart News
exclusively re-posted the
Anthony Weiner sexting scandal
, the
resignation of Shirley Sherrod
, and the
ACORN 2009 undercover videos controversy
. Following Andrew Breitbart's death in 2012, the site was redesigned, bringing the formerly distinct "Big" websites under one umbrella website at
Breitbart.com
.
[4]
Billionaire conservative activist
Robert Mercer
endowed
Breitbart.com
with at least $11 million in 2011.
[37]
2012?2016: after Andrew Breitbart's death
Bannon assumes leadership
Andrew Breitbart died in March 2012. The website hosted a number of memorials for him. Editors said they intended to carry on his legacy at the website.
[38]
Following Andrew Breitbart's death, former board member Steve Bannon became executive chairman and
Laurence Solov
became CEO. The company also hired
Joel Pollak
as editor-in-chief and
Alex Marlow
as managing editor.
[39]
An October 2012 article in
BuzzFeed News
suggested there were internal tensions in the organisation in the year after Andrew Breitbart's death as staffers battled for ownership of his legacy.
[40]
Before his death, Andrew Breitbart had begun a redesign of the
Breitbart News
website to transform it from a links-aggregator into a more tabloid-style website. The redesign was launched shortly after his death in March 2012.
[40]
In February 2014, Bannon announced the addition of approximately 12 staff members and the opening of Texas and London-based operations. The new offices were the beginning of an expansion plan that included the addition of a new regional site roughly every 90 days, with new locations to include
Florida
,
California
,
Cairo
, and
Jerusalem
.
[41]
According to a 2014
Pew Research Center
study, 3% of respondents got their news from
Breitbart
in a typical week, and 79% of its audience reported having political values that are right-of-center.
[42]
Under Bannon's management,
Breitbart News
aligned with the American
alt-right
,
[21]
the European
populist right
,
[19]
the
pan-European nationalist
identitarian movement
,
[20]
and the
counter-jihad
movement.
[43]
Bannon declared the website "the platform for the alt-right" in 2016,
[22]
but denied all allegations of
racism
and later stated that he rejected what he called the "
ethno-nationalist
" tendencies of the alt-right movement.
[44]
One of Bannon's coworkers said he wasn't referring to
Richard Spencer
but instead to "the trolls on
Reddit
or
4Chan
".
[45]
The owners of
Breitbart News
deny that their website has any connection to the alt-right or has ever supported
racist
or
white supremacist
views.
[46]
Anthony R. DiMaggio has described these denials as "
gaslighting
".
[47]
Breitbart News
spokesperson Kurt Bardella stated in 2015 that the site "is a for-profit operation".
[48]
The company's investors include computer scientist and hedge fund CEO Robert Mercer.
[48]
Editors commented in 2015 that the site is a "private company and we don't comment on who our investors or backers are."
[49]
According to the
Los Angeles Times
, web traffic is vital to the company as it supports itself from advertising revenue.
[46]
Support for Donald Trump's 2016 presidential campaign
Breitbart News
strongly supported
Donald Trump
in the
2016 United States presidential election
. In July 2015,
Politico
reported that
Ted Cruz
"likely has the Republican presidential field's deepest relationship with the Breitbart machine."
[49]
In August 2015, an article in BuzzFeed reported that several anonymous
Breitbart News
staffers claimed that Donald Trump had paid for favorable coverage on the site. The site's management strongly denied the charge.
[50]
In March 2016,
Lloyd Grove
of
The Daily Beast
characterized the website as "Trump-friendly", writing that
Breitbart News
"regularly savages the GOP establishment, the media elite, the Washington consultant class, and the
Fox News
Channel."
[51]
On March 11, 2016,
Breitbart News
reporter
Michelle Fields
filed a battery complaint against Donald Trump's campaign manager,
Corey Lewandowski
, alleging that Lewandowski had grabbed her and bruised her while she was attempting to ask a question at an event.
[52]
[53]
After claiming that
Breitbart News
'
s management was not sufficiently supportive of Fields,
Breitbart
'
s editor-at-large
Ben Shapiro
and Fields resigned.
[53]
[54]
[55]
A
Breitbart News
article published on March 14, 2016, accused Shapiro of betraying
Breitbart News
'
s readers; the article was subsequently removed from the website. Editor-at-large Joel Pollak apologized for writing the article, saying he had done so in an attempt "to make light of a significant company event".
[56]
[57]
The website's spokesperson Kurt Bardella also resigned following the incident, objecting to the company's handling of the incident and its favorable coverage of Trump.
[6]
[56]
By March 14, several top executives and journalists at
Breitbart News
had resigned, with
The New York Times
saying that "Breitbart's unabashed embrace of Mr. Trump, particularly at the seeming expense of its own reporter, struck them as a betrayal of its mission."
[58]
Former employees accused Bannon of having "turned a website founded on anti-authoritarian grounds into a de facto propaganda outlet for Mr. Trump."
[23]
On August 17, 2016, Bannon stepped down from his role as executive chairman to join the
Trump campaign
as its new CEO.
[59]
[60]
On August 25, Trump's opponent
Hillary Clinton
criticized him for hiring Bannon as his CEO in her rally in Reno, Nevada. She quoted the
Southern Poverty Law Center
's view that the site embraces "ideas on the extremist fringe of the conservative right. Racist ideas."
[61]
She also said that the "de facto merger between Breitbart and the Trump campaign represents a landmark achievement for the alt-right".
[62]
She also condemned the site as "the Democratic Party's media enemy No. 1" and "racist, radical and offensive".
[23]
A 2017 study by the
Berkman Klein Center for Internet & Society
at
Harvard University
found that
Breitbart News
was the most shared source by Trump supporters on Twitter during the election.
[63]
[64]
2016?present: after the 2016 election
In November 2016, the cereal manufacturer
Kellogg's
announced they would no longer advertise on
Breitbart News
, saying the site was not "aligned with [their] values". In response,
Breitbart
announced plans to boycott the company.
[65]
Breitbart
announced they would be willing to go to "war" with Kellogg's over its decision to remove ads from the site.
[66]
In January 2017, editor
Julia Hahn
resigned from
Breitbart News
to work as special assistant to president Donald Trump.
[67]
Milo Yiannopoulos
, who had served as a senior editor of
Breitbart News
since 2014, resigned from the company on February 21, 2017 after a video of him making controversial statements in relation to
hebephilia
surfaced.
[68]
[69]
[70]
[71]
Allies of Donald Trump's son-in-law and senior advisor
Jared Kushner
complained to Trump in April 2017 after
Breitbart
published several unflattering articles about Kushner.
[72]
Shortly afterwards, the site's senior editors asked staffers to stop writing stories critical of Kushner.
[73]
[74]
[75]
Bannon was appointed
White House Chief Strategist
in the
administration of US President Donald Trump
and served in that role for seven months; he was dismissed from the White House on August 17, 2017.
[76]
[77]
That same day, he was again appointed executive chairman of
Breitbart News
.
[77]
In January 2018,
Breitbart News
announced that Bannon had stepped down from his position as executive chairman.
[78]
In October 2019,
Facebook
announced that
Breitbart News
would be included as a "trusted source" in its Facebook News feature alongside sources like
The New York Times
and
The Washington Post
. The decision sparked controversy due to
Breitbart
's status as a platform for the alt-right and its reputation for publishing misinformation.
[79]
[80]
[81]
In October 2021,
The Wall Street Journal
reported that Facebook executives resisted removing
Breitbart News
from Facebook's News Tab feature to avoid angering Donald Trump and Republican members of Congress, despite criticism from Facebook employees.
[82]
[83]
Decline in advertisers and readership
From November 2016 to June 2017,
Breitbart
'
s readership fell faster than other news sites.
[84]
In the two months from April to June 2017, the site lost about 90% of its advertisers.
[85]
The decline coincided with boycotts aimed at getting advertisers to stop running ads on the site.
[86]
The boycotts were mainly organized by the anonymous online group
Sleeping Giants
,
[84]
which said on June 5 that 2,200 organizations had committed to stop advertising on
Breitbart News
(and similar sites) due to its controversial positions.
[87]
[27]
[28]
[86]
Soon thereafter,
Breitbart News
trimmed prominently displayed, overtly racist content and fired contributor Katie McHugh for posting
Islamophobic
tweets about the
2017 London Bridge attack
.
[84]
[88]
By 2019,
Breitbart
had lost nearly 75% of its readership, going from 17.3 million at the beginning of 2017 to 4.6 million in May 2019.
[89]
Content and coverage
Accuracy and ideology
Breitbart News
is a
far-right
[5]
American news, opinion, and commentary website.
[6]
[7]
Some news outlets describe it as a
conservative
news outlet or as part of the
alt-right
.
[7]
[90]
[91]
[92]
One of the site's objectives is to court
millennial
conservatives.
[46]
It supported Donald Trump's 2016 presidential campaign,
[23]
and political scientist
Matthew Goodwin
described
Breitbart News
as being "ultra-conservative" in orientation.
[93]
Breitbart News
publishes articles that critique
feminism
,
Islam
, and
immigration
.
[94]
The site has also been associated with the
counter-jihad
movement, having employed anti-Muslim writers such as
Pamela Geller
,
Frank Gaffney
and
Robert Spencer
.
[43]
[95]
In August 2017, Joel Pollak, the senior editor-at-large for
Breitbart News
, described the "mission" of
Breitbart News
in this way: "
#WAR
has been our motto since the days of Andrew Breitbart, and we use it whenever we go to war against our three main targets, which are, in order:
Hollywood
and the
mainstream media
, number one; the
Democratic Party
and the institutional
left
, number two; and the
Republican
establishment
in
Washington
, number three."
[96]
Breitbart News
has published a number of falsehoods and
conspiracy theories
,
[9]
as well as intentionally misleading stories,
[11]
including a story that the Obama administration had supported
ISIS
during insurgency against the Syrian regime.
[10]
It has sometimes published these misleading stories as part of an intentional strategy to manipulate media narratives via
disinformation
.
[12]
[97]
[11]
In July 2010,
Shirley Sherrod
was fired from her appointed position as
Georgia
State Director of
Rural Development
for the
United States Department of Agriculture
.
[98]
[99]
Her firing was largely in response to coverage in
Breitbart News
of video excerpts from her address to an event of the
National Association for the Advancement of Colored People
(NAACP) in March 2010, though it was later picked up by
Fox News
.
[98]
Both NAACP and White House officials apologized for their statements after a longer version of her address was reviewed.
In April 2016, Stephen Piggott wrote in a
Southern Poverty Law Center
blog that the "outlet has undergone a noticeable shift toward embracing ideas on the extremist fringe of the conservative right" and was using "
racist
", "anti-Muslim" and "
anti-immigrant
ideas".
[100]
Piggott wrote that the website was openly promoting, and had become associated with, the beliefs of the alt-right.
[100]
Breitbart News
has published material that has been called
misogynist
,
xenophobic
, and racist.
[23]
The owners of
Breitbart News
deny their website has any connection to the alt-right.
[46]
The
Anti-Defamation League
described
Breitbart News
as "the premier website of the alt-right" representing "white nationalists and unabashed anti-Semites and racists."
[101]
The
Zionist Organization of America
rejected accusations of antisemitism, saying that
Breitbart News
instead "bravely fights against anti-Semitism" and called for the ADL to apologize.
[102]
[103]
An article in
The Jewish Daily Forward
argued that Bannon and Andrew Breitbart are antisemitic.
[104]
An article by
Shmuley Boteach
in
The Hill
disputed the allegations, arguing that
Breitbart
defends Israel against antisemitism.
[105]
Alex Marlow, editor-in-chief of
Breitbart News
, denies that
Breitbart
is a "hate-site", stating "that we're consistently called anti-Semitic despite the fact that we are overwhelmingly staffed with Jews and are pro-Israel and pro-Jewish. That is
fake news
."
[106]
Science
magazine
called
Breitbart
"a far-right site that avoids explicit white nationalism."
[107]
Breitbart News
has had staff members associated with white supremacists. An expose by
BuzzFeed News
published in October 2017 documented how
Breitbart
solicited story ideas and copy edits from white supremacists and neo-Nazis via the intermediation of Milo Yiannopoulos. Yiannopoulos, together with other
Breitbart News
employees, developed and marketed the values and tactics of these groups and attempted to make them palatable to a broader audience.
[108]
[109]
According to
BuzzFeed News
, "These new emails and documents ... clearly show that Breitbart does more than tolerate the most hate-filled, racist voices of the alt-right. It thrives on them, fueling and being fueled by some of the most toxic beliefs on the political spectrum?and clearing the way for them to enter the American mainstream."
[108]
In November 2017, British anti-fascism charity
Hope Not Hate
identified one of the website's writers as an administrator of a far-right
Facebook
group that serves as a platform for fascists and white supremacists.
[110]
In 2017, the
Mueller investigation
examined the role of
Breitbart News
in
Russian interference in the 2016 United States elections
and its role in both amplifying stories from Russian media and being amplified by Russian bots in social media.
[111]
[112]
In 2017, a
Breitbart News
reporter left the company to join
Sputnik
.
[113]
In a 2017 survey among US readers,
Breitbart News
was voted the third least trustworthy source among American readers, with
BuzzFeed
and
Occupy Democrats
being lower-ranked.
[114]
In an October 2018
Simmons Research
survey of 38 news organizations,
Breitbart News
was ranked the sixth least trusted news organization by Americans in a tie with the
Daily Kos
, with the
Palmer Report
, Occupy Democrats,
InfoWars
and
The Daily Caller
being lower-ranked.
[115]
An August 2019 internal Facebook study found that
Breitbart News
was the least trusted news source, and also ranked as low-quality, in the sources it looked at across the U.S. and Great Britain.
[82]
Breitbart News
has published several articles accusing the
English Wikipedia
of having a
left-wing
and
liberal
bias.
[116]
[117]
[118]
In March 2018,
Breitbart News
responded negatively to a pop-up on Facebook containing content from the Wikipedia article on
Breitbart News
that described the news website as "intentionally misleading", resulting in several users attempting to change the article's content.
[117]
In September 2018, Wikipedia editors "deprecated"
Breitbart News
as a source due to its unreliability;
Breitbart News
can still be cited on Wikipedia as an opinion or commentary source.
[119]
[120]
Breitbart News
is also on Wikipedia's
spam blacklist
, requiring special permission for links to the website to be used.
[121]
Main sections
"Big Hollywood"
In 2008, Andrew Breitbart launched the website
Big Hollywood
, a group blog by individuals working in
Hollywood
. The site was an outgrowth of Breitbart's "Big Hollywood" column in
The Washington Times
, which included issues faced by conservatives working in Hollywood.
[122]
In 2009, the site used audio from a conference call to accuse the
National Endowment of the Arts
of encouraging artists to create work in support of
President Barack Obama's domestic policy
. The Obama Administration and the NEA were accused of potentially violating the
Hatch Act
. The White House acknowledged regrets, and the story led to the resignation of a White House appointee, and new federal guidelines for how federal agencies should interact with potential grantees.
[123]
[124]
"Big Government"
Andrew Breitbart launched
BigGovernment.com
on September 10, 2009, with a $25,000 loan from his father.
[125]
[126]
He hired
Mike Flynn
, a former government affairs specialist at the
Reason Foundation
, as Editor-in-Chief of Big Government.
[127]
The site premiered with hidden camera video footage taken by
Hannah Giles
and
James O'Keefe
at
Association of Community Organizations for Reform Now
(ACORN) offices in various cities, attracting nationwide attention resulting in the ACORN 2009 undercover videos controversy. According to law enforcement and media analysts, the videos were heavily edited to create a negative impression of ACORN.
[128]
[129]
[130]
"Big Journalism"
In January 2010, Andrew Breitbart launched "Big Journalism". he told
Mediaite
: "Our goal at Big Journalism is to hold the mainstream media's feet to the fire. There are a lot of stories that they simply don't cover, either because it doesn't fit their world view, or because they're literally innocent of any knowledge that the story even exists, or because they are a dying organization, short-staffed, and thus can't cover stuff like they did before."
[125]
"Big Journalism" was edited by
Michael A. Walsh
, a former journalism professor and
Time
magazine music critic.
[125]
"National Security"
BigPeace.com
, which later became the "National Security" component of
Breitbart News
, debuted on July 4, 2010. National Security covers foreign policy, the wars in
Iraq
and
Afghanistan
, terrorism,
Islamic extremism
, espionage, border security, and energy issues.
[131]
"Breitbart Tech"
On October 27, 2015, the website launched "Breitbart Tech", a
technology journalism
subsection of the site that focuses on technology, gaming,
esports
, and
internet culture
.
[132]
[133]
It was initially edited by Milo Yiannopoulos, who was recruited by Bannon, until his resignation on February 21, 2017, following the
controversy surrounding questionable comments he made regarding hebephilia and the sexuality of children
during two podcasts.
[134]
[135]
[136]
In July 2016, Yiannopoulos was banned from
Twitter
after racist abuse was directed towards
Ghostbusters
actress
Leslie Jones
following Yiannopoulos's insulting tweets about her.
[137]
[138]
Although Yiannopoulos's Twitter account was removed,
Breitbart News
has since republished the full tweet exchange and has published articles criticizing Twitter.
[139]
Yiannopoulos mostly wrote about cultural issues, particularly
Gamergate
.
[134]
Radio
Breitbart News Daily
began production on
Sirius XM Patriot
in 2015.
[140]
[141]
Regional sections
"Breitbart London"
Breitbart News
'
s London edition was launched in February 2014. It was headed at the time by executive editor
James Delingpole
, described as a "high traffic hire" by
The Spectator
'
s Steerpike column.
[142]
He co-founded it with
Raheem Kassam
.
[143]
"Breitbart Jerusalem"
On November 17, 2015, the website launched "Breitbart Jerusalem", which covers events in Israel and the wider Middle East. It is edited by Israel-based American reporter
Aaron Klein
.
[144]
[145]
Rabbi Shmuley Boteach has been an occasional columnist.
[146]
"Breitbart Texas"
Breitbart News
'
s Texas edition was launched in February 2014 and its editor and managing director at launch was
Brandon Darby
.
[147]
[148]
Michael Quinn Sullivan
was a founding contributor.
[148]
Notable events
ACORN undercover videos
Breitbart News
played a central role in the 2009 ACORN video controversy, which resulted in the reorganization of the Association of Community Organizations for Reform Now (ACORN), as well as its loss of private and government funding.
Breitbart News
contributor Hannah Giles posed as a prostitute fleeing an abusive
pimp
and seeking tax and legal advice on how to run an illegal business that included the use of underage girls in the sex trade, while James O'Keefe, another contributor, posed as her boyfriend. They clandestinely videotaped meetings with ACORN staff who "gave advice on house-buying and how to account on tax forms for the woman's income."
[149]
[150]
Andrew Breitbart paid Giles and O'Keefe $32,000 and $65,000, respectively, to film, edit and blog about the videos.
[151]
[152]
Giles paid $100,000 and O'Keefe paid $50,000
[152]
to settle a lawsuit brought by former ACORN employee Juan Carlos Vera regarding the videos.
[153]
[154]
Subsequent investigations by the
Brooklyn District Attorney
's office and the California Attorney General found the videos were heavily edited in an attempt to make ACORN's responses "appear more sinister",
[150]
[155]
[156]
and contributed to the group's demise.
[157]
[158]
Clark Hoyt
,
The New York Times
public editor
, wrote, "The videos were heavily edited. The sequence of some conversations was changed. Some workers seemed concerned for Giles, one advising her to get legal help. In two cities, ACORN workers called the police. But the most damning words match the transcripts and the audio, and do not seem out of context." However, a former Massachusetts Attorney General hired to investigate the matter found no pattern of illegal conduct by the ACORN employees and said the news media should have been far more skeptical, demanding the raw video from which the edited versions were produced.
[159]
In July 2010,
Breitbart News
released an edited video titled "Proof NAACP Awards Racism" which featured USDA official Shirley Sherrod speaking at a NAACP fundraising dinner in March 2010. In the video, Sherrod admits to a racial reluctance to help a white farmer obtain government aid. As a result of the video, the NAACP condemned Sherrod's remarks, and U.S. government officials called on Sherrod to resign, which she did.
[98]
[160]
The NAACP later posted the longer 43-minute video of the speech.
[160]
[161]
In it, Sherrod said her reluctance to help a white man was wrong, and she had ended up assisting him. The NAACP then reversed their rebuke of Sherrod,
[160]
and
Secretary of Agriculture
Tom Vilsack
apologized and offered Sherrod a new government position.
[162]
Andrew Breitbart said that the point of the piece was not to target Sherrod, but said the NAACP audience's reception of some parts of the speech demonstrated the same racism the NAACP's President had accused the
Tea Party movement
of harboring.
[163]
In 2011, Sherrod sued Andrew Breitbart and his business partner Larry O'Connor for
defamation
.
[164]
In 2015, Sherrod and Andrew Breitbart's estate
settled
the case.
[165]
Anthony Weiner sexting scandal
On May 28, 2011,
Breitbart News
's
BigJournalism
website reported on a sexually explicit photo linked on New York Representative
Anthony Weiner
's Twitter feed.
[166]
Weiner initially denied that he had sent a 21-year-old female college student the link to the photograph, but later admitted to inappropriate online relationships. On June 6,
Breitbart News
reported other photos Weiner had sent, including one that was sexually explicit. Two days later, the sexually graphic photo was leaked after Andrew Breitbart participated in a radio interview with hosts
Opie and Anthony
. Andrew Breitbart stated that the photo was published without his permission.
[167]
Weiner subsequently resigned from his congressional seat on June 21.
"Friends of Hamas" story
On February 7, 2013, Ben Shapiro published an article on
Breitbart News
reporting allegations that former Senator and nominee for
United States Secretary of Defense
Chuck Hagel
(R-
Nebraska
) may have been paid to speak at an event sponsored by a group called "Friends of
Hamas
".
Breitbart News
said that the story was based on exclusive information from U.S. Senate sources.
[168]
An investigation by
Slate
reporter
David Weigel
failed to confirm the existence of the purported group.
[168]
On February 19, New York
Daily News
reporter Dan Friedman said that the story had originated from a sarcastic comment he had made to a congressional staffer. "Friends of Hamas" was one of several groups which Friedman considered to be so over-the-top as to be implausible and obviously fictitious. He was investigating rumors that Hagel had been paid for speaking to "controversial organizations", and asked sarcastically whether he had addressed "Friends of Hamas". Friedman followed with an email to the congressional staffer asking if Hagel had received a $25,000 fee from "Friends of Hamas" for his speaking engagement.
[169]
No reply to the email was received, and the next day,
Breitbart News
ran a story with the headline "Secret Hagel Donor?: White House Spox Ducks Question on 'Friends of Hamas'."
[170]
[171]
Shapiro maintained that the report was accurate, claiming that the source was not Friedman.
[172]
[173]
Writers for
The Washington Post
,
[174]
New York
magazine
[173]
and
The Daily Beast
[175]
criticized
Breitbart News
for the "Friends of Hamas" story, calling it "wrong" and "made-up".
Nancy Pelosi/Miley Cyrus ad campaign
In April 2014,
Breitbart News
created an advertising campaign to launch
Breitbart California
, which included posters bearing an image of House minority leader
Nancy Pelosi
's head superimposed onto singer
Miley Cyrus
's body as seen
twerking
on California governor
Jerry Brown
, spoofing the 2013
VMAs
.
DNC
Chairwoman and Florida Congresswoman
Debbie Wasserman Schultz
denounced the images as disrespectful to women. In response, House Majority Whip
Kevin McCarthy
requested that his column be removed from the site.
[176]
[177]
[178]
[179]
Misidentification of Loretta Lynch
On November 8, 2014,
Breitbart News
posted an article by Warner Todd Huston, which erroneously reported that
Loretta Lynch
, President Barack Obama's nominee for attorney general, had been part of
Bill Clinton
's defense team during the
Whitewater scandal
about the
Whitewater Development Corporation
. In fact, the Whitewater lawyer was a different Loretta Lynch. After this mistake was pointed out by
Talking Points Memo
and
Media Matters for America
,
Breitbart News
noted that the two Lynches were different people by correcting and appending the original article.
[180]
Andrew Rosenthal of
The New York Times
editorial page editor criticized this, writing: "The appended correction didn't really do justice to the scope of the misidentification."
[181]
The
American Journalism Review
said "that Breitbart had let the mistaken fact stand in the headline and the article itself," and had published a second story containing the incorrect information on November 9. By November 10, the initial story had been deleted from
Breitbart.com
.
[180]
[182]
PolitiFact
rated the claim "Pants on Fire" and noted that the false claim had "already spread to other conspiracy, opinion and conservative news websites", as an example of how fast false information can spread on the Internet.
[183]
Conspiracy theories about President Obama
According to
The New York Times
,
Breitbart News
promoted the falsehood that President Obama was a Kenyan-born Muslim ("
birtherism
").
[184]
In
Devil's Bargain
, however,
Joshua Green
writes that Breitbart never promoted birtherism.
[185]
Breitbart
senior editor-at-large Joel Pollak has denied that
Breitbart News
had ever "advocated the narrative of 'Birtherism.
'
"
[186]
In June 2016,
Breitbart News
falsely claimed President Obama supported terrorists.
[10]
In March 2017,
Breitbart News
published a story by
conservative talk radio
host
Mark Levin
claiming that Obama had
wiretapped
Donald Trump during his 2016 presidential campaign.
[187]
[188]
President Trump repeated the claims on his Twitter feed less than 24 hours after
Breitbart News
ran the story.
[187]
[189]
Conspiracy theories about Hillary Clinton
During the 2016 presidential election,
Breitbart News
were accused by
Rolling Stone
magazine of promoting conspiracy theories including the debunked
Pizzagate conspiracy theory
, which alleged that high-ranking Democrats were involved a child sex ring.
[190]
The website made unconfirmed claims about Hillary Clinton's health, including asserting she had issues caused by a supposed brain injury.
[191]
[192]
A June 2016
Breitbart News
article presented Stone's conspiracy theory that Clinton aide
Huma Abedin
was involved with terrorism.
[193]
False report of Muslim mob in Germany
On January 3, 2017,
Breitbart News
'
s Virginia Hale wrote that "At New Year's Eve celebrations in
Dortmund
a mob of more than 1,000 men chanted '
Allahu Akhbar
', launched fireworks at police, and set fire to a historic church".
[194]
[195]
According to
Agence France-Presse
, the story gave the impression of "chaotic civil war-like conditions in Germany, caused by Islamist aggressors".
[196]
The story was later shown to be false;
[197]
St. Reinold's Church
is neither the oldest church in Germany nor was the church set on fire. While 1000 people did gather, which is not unusual on New Year's Eve in a public place, video footage from the scene does not show a "mob", and no policemen were targeted.
[198]
[199]
The official police report recorded an "average to quiet New Year's Eve" with "no spectacular facts to report",
[200]
while firefighters note an "almost normal weekend night" and state that a "safety net at the Reinoldi church caught fire by a fireworks rocket, but was quickly extinguished".
[201]
Witness said it was not the church roof that was scorched, but a construction scaffolding on the church's far side, away from the crowd.
[202]
[203]
The group that shouted "Allahu Akbar" consisted of only 50?70 people and was celebrating the
ceasefire in Aleppo
.
[202]
The false story was then subsequently picked up by an Austrian far-right website before it made its way back to Germany where politician
Thorsten Hoffmann
fell for it. In Germany, several newspapers reported on
Breitbart News
publishing the hoax and distorting facts.
[198]
[204]
[205]
[206]
Breitbart News
initially declined to comment,
[196]
[207]
but later updated its story to state that it stood by its claims, which had been shown to be false, and the only correction issued was with regard to the church's age. On January 8, it published an article calling the criticism of its initial story "fake 'fake news'".
[208]
The follow-up story used a screen capture of different fireworks at the near side of the church, with no scaffolding.
Ruhr Nachrichten
, the original outlet and the alleged witness cited by
Breitbart News
, replied to the update, and stated that
Breitbart News
had not contacted them or the firefighters present to verify their story. They also reiterated the accusation against
Breitbart News
of exaggerating minor facts to give a false "impression that a 'mob' of 1000 migrants had shot at Christian churches in Dortmund and set them on fire."
[209]
The newspaper went on to accuse
Breitbart News
of not adhering to
journalistic ethics
.
Ruhr Nachrichten
also accused
Breitbart
of "using our online reports for fake news, hate and propaganda" and published video fragments recorded on site that contradicted
Breitbart News
'
s story.
[199]
Climate change denial
In November 2016,
Breitbart News
published an article summarizing a
Daily Mail
piece that falsely claimed that record-high global temperatures were unrelated to
global warming
.
[29]
The
Breitbart
article, by
James Delingpole
, was cited by the
United States House Committee on Science, Space, and Technology
, for which the latter itself was criticized.
[210]
[211]
[212]
Weather.com
condemned the
Breitbart
story in an article titled "Note to Breitbart: Earth Is Not Cooling, Climate Change Is Real and Please Stop Using Our Video to Mislead Americans".
[213]
In June 2017,
Breitbart News
published an article by Dellingpole that claimed that 58 scientific papers disproved
anthropogenic climate change
. A number of scientists criticized the article, describing it as cherry-picking, derogatory, inaccurate, misleading, and employing flawed reasoning.
[214]
In April 2019,
Breitbart News
published an article that claimed that a scientific study on past climate proved that man-made climate change was a hoax. Climate scientists sharply criticized the article, variously describing it as ignorant, misleading, and misrepresentative of the study's actual findings.
[215]
In November 2021, a study by the
Center for Countering Digital Hate
described
Breitbart News
as being among "ten fringe publishers" that together were responsible for nearly 70 percent of Facebook user interactions with content that denied climate change. Facebook disputed the study's methodology.
[216]
[217]
[218]
Picturing Lukas Podolski in an article about refugees
In August 2017,
Breitbart News
featured a picture of professional German soccer player
Lukas Podolski
in an article entitled "Spanish Police Crack Gang Moving Migrants on Jet-Skis".
[219]
[220]
[221]
Podolski is neither a migrant gang member nor a victim of human trafficking.
[219]
The picture was of Podolski riding a jet-ski in the summer of 2014 in Brazil.
[219]
Breitbart News
apologized to Podolski after the picture drew attention.
[219]
False story about Northern California wildfires
In October 2017,
Breitbart News
published a false story claiming that an
illegal immigrant
was arrested in connection with the
October 2017 Northern California wildfires
.
[222]
Sonoma County
's sheriff department responded to
Breitbart
'
s reporting, "This is completely false, bad, wrong information that
Breitbart
started and is being put out into the public."
[222]
COVID-19 misinformation
Breitbart News
livestreamed a widely viewed video on July 27, 2020, featuring a group called
America's Frontline Doctors
, that made dubious claims related to the
COVID-19 pandemic
and touted
hydroxychloroquine
as a cure.
[30]
The group was led by Dr.
Simone Gold
, reportedly a Trump supporter who has advocated the use of hydroxychloroquine on conservative talk radio and podcasts.
[223]
President Donald Trump shared several versions of the video with his 84 million Twitter followers before they were taken down.
[224]
[223]
The video was removed by Facebook, Twitter, and
YouTube
for violating policies against COVID-19
misinformation
. The president's son
Donald Trump Jr.
was restricted from Twitter for 12 hours for sharing it. The video event was funded by the right-wing group
Tea Party Patriots
.
[224]
The video had 14 million views and was shared 600,000 times on Facebook before it was taken down.
[30]
[225]
[224]
Breitbart
did not immediately respond to CNBC when asked about the video being removed by Facebook, Twitter and YouTube.
[223]
Voter fraud
In August 2020, a
Breitbart
article cited a press release by Michigan secretary of state
Jocelyn Benson
about the state rejecting over 800 ballots cast by voters who died before the date of the election. The article was written in a way suggesting that the ballots were not legitimately cast and thus evidence of extensive voter fraud. In fact, the voters in question died after submitting their ballots. The article was shared by
Donald Trump Jr.
on
Twitter
.
[226]
In November 2020,
Breitbart News
published an article alleging that "hundreds of unofficial Republican observers concerned about fraud" had been barred from observing the counting of
absentee ballots
in Detroit. The British disinformation analysis organization
Logically
found that the claim was misleading, as both Republican and Democratic poll challengers had been barred due to both parties having exceeded the law-mandated maximum of 134 challengers. The article was shared by President Donald Trump on Twitter.
[227]
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identified when it ran a November 2016 profile piece,
Breitbart
has a troubling history of promoting misogyny, Islamophobia, homophobia, and racism. [...] Concerning black-white relations in the United states,
Breitbart
also has an eliminationist-style rhetoric that depicts protests of racial inequality and police brutality as a fundamental threat to the nation.
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and Donald Trump of enthusing extremist groups associated with the alt-right, which the publication claimed were known for their misogyny, sexism, racism, and xenophobia. [...] By calling
Breitbart
"the homepage for peckerwood-trash racists and the white-power basement dwellers,"
National Review
accused the far-right media outlet of paving the way for white supremacists to enter the mainstream.
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A key to
Breitbart
'
s success has long been the fake news modules, misinformation and propagandized narratives that form the content core of the
Breitbart
News website.
Breitbart
has carefully honed an anti-immigration, anti-Muslim online presence in a media universe complete with stories that raise fears of "white genocide".
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'
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By March 2017, they have collectively purchased less than 0.5 percent of Breitbart's inventory. These agencies have listed
Breitbart
to their list of brand-unsafe websites because the far-right site violated their hate speech policies (Benes, 2017). [...] In the case of
Breitbart
, brands such as Kellogg's withdrew ads because they didn't want to be associated with a media outlet that produces racist and xenophobic content.
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.
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Critics, including some conservatives formerly associated with it, have denounced Breitbart in its current incarnation as a hate site steeped in misogyny, homophobia, transphobia, white nationalism and anti-Semitism.
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.
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Meanwhile, 28-year-old Viennese
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b
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Further reading
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