SAMG Entertainment (CEO Suhoon Kim, hereinafter SAMG) announced on the 22nd that its flagship animation “CATCH! TEENIEPING” achieved 32 million cumulative views on local video platforms and the ranked top 3 on Youku Children’s Content within a week of launching in China.

CATCH! TEENIEPING, which first aired on major Chinese video platforms and Yuman Animation channels on the 12th, is recording explosive popularity from the start. The cumulative number of views on China’s 4 major new media platforms ▲ Youku ▲ iQIYI ▲ Tencent ▲ Mango surpassed 32 million views. In particular, in Youku, the popularity index exceeded 8,000 in just 3 days, ranking Top 3 in the children’s animation category, overwhelming competitors in the summer vacation season.

In addition, CATCH! TEENIEPING is broadcast on 10 OTT platforms including ▲ Xiaomi ▲ Skyworth ▲ Hisense ▲ Changhong, and 29 other Chinese TV channels including Jiangsu and Hainan Province in August, which is expected to rocket the number of views in China.

Local critics say that CATCH! TEENIEPING is rising as an emerging powerhouse in the Chinese animation market, receiving favorable reviews for its mirthful story and warm-hearted visuals that differentiates itself from other contents for girls.

“The current Chinese animation market does not have a leading girls’ animation. CATCH! TEENIEPING is highly likely to develop into a leader of the category as soon as it launches in China, because the show has global-level quality, solid storylines and creative story materials,” said Zhang Yan, CEO of WOW DADI, which is SAMG’s Chinese partner.

In particular, Zhang added, “We received a lot of attention from industry officials at the LEC (Licensing Expo China), a global licensing show, which we presented the show in July this year. We could see clearly the market’s expectations on launching various products using CATCH! TEENIEPING brand and its intellectual property.” And he said “We will accelerate our market performance with new ideas and products, like bringing the concept of ‘Surprising Random Box’, which is very popular these days in China, into ‘CATCH! TEENIEPING’ brand.

SAMG’s CEO Suhoon Kim said, “The Miniforce, SAMG’s representing boy content, is recording more than 23 billion views on video platforms after its launch in China. ‘CATCH! TEENIEPING’ is also highly expected to become a leader of girls’ content in Chinese market, and to be a global brand, loved by children around the world.”

The market performance of ‘CATCH! TEENIEPING’ has been growing steeply since it was first unveiled in Korea in March 2020 and now it is on top of TV series, toys and new media contents for girls. CATCH! TEENIEPING Season 2 is scheduled to be released in the second half of this year.