Storitev

Storitev je "(neoprijemljivo) dejanje ali uporaba, za katero je potro?nik, podjetje ali vlada pripravljen pla?ati." ^[1] Primeri so delo brivcev, zdravnikov, pravnikov, mehanikov, bank, zavarovalnic itn. Javne storitve so tiste storitve, ki jih pla?a dru?ba (nacionalna dr?ava, fiskalna unija ali regija). Ponudniki storitev koristijo porabnikom storitev z uporabo surovin , ve??in, iznajdljivosti in izku?enj.

Klju?ne lastnosti [ uredi | uredi kodo ]

Storitve imajo tri klju?ne lastnosti: ^[2]

Neoprijemljivost [ uredi | uredi kodo ]

Storitve so po definiciji neoprijemljive. Niso proizvedene, transportirane ali shranjene.

Minljivost [ uredi | uredi kodo ]

Storitve so minljive oz. pokvarljive v dveh smislih:

Surovine, procesi in sistemi, so v dolo?enem ?asovnem obdobju namenjeni storitvi. ?e porabnik v tem ?asu storitve ne naro?i in uporabi, lahko povezane surovine ostanejo neuporabljene.
Ko je storitev v celoti izro?ena porabniku, nepreklicno izgine.

Spremenljivost [ uredi | uredi kodo ]

Vsaka storitev je unikatna. Ni je mo?no popolnoma ponoviti, saj so ?as, kraj, okoli??ine, pogoji, oblika in/ali uporabljene surovine ob naslednji izvedbi druga?ne. ^[2]

Sklici [ uredi | uredi kodo ]

↑ McConnell, Campbell R.; in sod. (2009). Economics. Principles, Problems and Policies (PDF) (18th izd.). New York: McGraw-Hill. ISBN 978-0-07-337569-4 . Arhivirano iz prvotnega spleti??a (PDF contains full textbook) dne 6. oktobra 2016. , Glossary, p. G-25.
↑ ^2,0 ^2,1 Harrison, Tina; Estelami, Hooman (5. december 2014). The Routledge Companion to Financial Services Marketing . ISBN 9781134095629 .

Glej tudi [ uredi | uredi kodo ]

Nadaljnje branje [ uredi | uredi kodo ]

Athens University of Economics and Business: Introduction to Services Marketing ^{[
mrtva povezava
]}
Zeithaml, Valarie A.; Parasuraman, A.; Berry, Leonard L. (1990). Delivering Quality Service: Balancing Customer Perceptions and Expectations . Simon and Schuster. ISBN 978-0-02-935701-9 .
Valerie Zeithaml, A. Parasumaran, Leonhard Berry (1990): SERVQUAL [1]
Sharon Dobson: Product and Services Strategy
John Swearingen: Operations Management - Characteristics of services
James A. Fitzsimmons, Mona J. Fitzsimmons: Service Management - Operations, Strategy, Information Technology
Russell Wolak, Stavros Kalafatis, Patricia Harris: An Investigation Into Four Characteristics of Services
Sheelagh Matear, Brendan Gray, Tony Garrett, Ken Deans: Moderating Effects of Service Characteristics on the Sources of Competitive Advantage - Positional Advantage Relationship
Johnston, Robert; Clark, Graham (2008). Service Operations Management: Improving Service Delivery . Financial Times/Prentice Hall. ISBN 978-1-4058-4732-2 .
Petit, Pascal (1991). ≫Services≪. V Eatwell, John; Newman, Peter K.; Milgate, Murray (ur.). The New Palgrave: A Dictionary of Economics . Zv. 4. Macmillan. str. 314?15. ISBN 978-0-333-37235-7 .
Alan Pilkington , Kah Hin Chai, "Research Themes, Concepts and Relationships: A study of International Journal of Service Industry Management (1990 to 2005)," International Journal of Service Industry Management, (2008) Vol. 19, No. 1, pp. 83?110.
Downton, Steve; Rustema, Hilbrand; van Veen, Jan (1. avgust 2010). Service Economics: Profitable Growth with a Brand Driven Service Strategy . Novetum Service Management, Limited. ISBN 978-9963-9838-0-3 .

Wikimedijina zbirka ponuja ve? predstavnostnega gradiva o temi: Storitev .

Ta ?lanek o gospodarstvu ali financah je ?krbina . Pomagajte Wikipediji in ga raz?irite .

[1] McConnell, Campbell R.; in sod. (2009). Economics. Principles, Problems and Policies (PDF) (18th izd.). New York: McGraw-Hill. ISBN 978-0-07-337569-4 . Arhivirano iz prvotnega spleti??a (PDF contains full textbook) dne 6. oktobra 2016. , Glossary, p. G-25.

[:0-2] 2,0 ^2,1 Harrison, Tina; Estelami, Hooman (5. december 2014). The Routledge Companion to Financial Services Marketing . ISBN 9781134095629 .

[1]

[2]