???'?? ?'????
Richard H. Thaler
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12 ???????
1945
(?? 78)
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(
2014
)
- ??? ???? ??????
(
2017
)
- ???? ????? ???????????
(
2012
)
- Clarivate Citation Laureates
(
2002
)
- ???? ??????? ????????? ???????? ???????
|
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(?
??????
:
Richard H. Thaler
; ???? ?-
12 ???????
1945
) ???
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?????
-
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?????? ??????????
. ????
??? ???? ??????
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??
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.
?-
1967
???? ???? ????? ?
?????????? ???? ????? ?????
, ?-
1970
???? ???? ??? ?
?????????? ???'???
, ??-
1974
???? ???? ?????? ??????????? ???'???. ?? ????????, ??????? "The Value of Saving A Life: A Market Estimate", ????? ???????
?????? ????
.
?
???? ???????
???? ?
?????????? ?????
. ????? ???? ???? ???? ??? Journal of Economic Perspectives ??? ??? ???????? ("Anomalities") ?? ???? ??????? ??????????? ??????? ???????? ??????. ???? ?'???? ??? ??? ???? ???? ?
???? ?????
?
?????????? ?????
?? ??? ???? ???? ????? ????
???? ???????
.
?'???? ??? ???? ????? ????? ??? ??????, ??? "Quasi-rational Economics", ?????? ?? ???? ??
????????? ??????
?-"The Winner's Curse" (1994) ?? ???? ???? ???????? ??????? ???? ????? ???? ???????. ????? ??????? ????? ???? ?????? ??? Toward a Positive Theory of Consumer Choice ?-1980. ???? ????? ???? ????? ?? ???? ??? ???? ?????? ????????
???? ??????
?
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, ????? ?? ?????? ???? ??????.
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????? ????????
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[1]
?'???? ??? ?? ??????? "????? ??????" (Endowment effect), ????? ?????? ?? ??? ????? ????? ?????? ???? ?? ??? ????? ??? ??? ????, ?? ???? ??? ??? ???? ????? ????. ????? ????? ???? ????? ?'???? ??? ?????? ??????? ??????. ??? ??? ??????? ???? ????? ?? ??? ??? ?????? ????? ???? ????? ????? ??? ?????, ?? ?? ??????? ???.
[2]
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[3]
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?????
, ????? ???? ??? ??
?????? ???????
??? "Save More Tomorrow", ??? ??? ?????? ????? ????? ??? ???? ???? ????????? ????????.
?-????? 2008 ???? ??? ?? ?????? ??? ???????? ???, ?????? ??? ?????? ????? ????? ?
????? ??????????
, ??? "
Nudge
" ("?????? ????"), ?? ???? ????, Nudge: Improving Decisions about Health, Wealth, and Happiness, ????? ???? ????? ???????? ???????? ??????? ?????? ????? ????? ???? ?????? ??????? ???? ???? ????-??? ???? ?? ??? "?????" ?? ?????? ?????? ?? ?????? ?????? ??????? ?????. ???? ??? ???? ?????? ???? 2019 ?
????? ???.
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[5]
???, ??????? (???? ????????), ?????
????
, ?????, ??? ?' ?'????, ???
??????
. ??? ??? ?? ??? ???? ?????? ????. ???? ?????? ?????, ??????? ??????, ??????? ????? ??? ?? ????? ????? ???????? ????????.
- ??? ?? ???????: ????? ????????? ?? ?????? ??????????
(Misbehaving) ?????:
??? ??-???
,
????? ???
, 2019.
- ?????? ???? Nudge
(??
??? ????????
), ????? ???, 2020
- ????? ?????
???????,
?????????, ??????, ????: ???? ??????
, ?????:
??? ??-???
, ????: ?????????? ???? ????????:
??? ????? ????
, 2005.
- ????? ?????,
????? ???, ????? ???
, ?????: ??? ???-????? ?????? ???, ?????: ??? ??-???,
????? ???
??????
????? ????
, 2013.
- ???'?? ?'????
, ???? ???????
???
(
??????
)
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, ???? ???????
Goodreads
- ???'?? ?'????
, ????
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, ????
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dblp
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SSRN
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????
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(???????)
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- ??? ?????? ????,
"????? ????? ??? ???? ??? ??? ????? ??????"
, ????
???????
, 9 ???????? 2017
- ????? ?????????, ?
???? ??????? ??????
, ????
??? ??????? ???? ?????
, 10 ???????? 2017
- ???? ???????,
?? ???? ??? ????? ????, ???? ?????????
, ????
???????
, 7 ???? 2019
- ???? ??? ???,
???????, ?????? ??????: ?????? ??????? ?? ????' ????? ?????
, ????
TheMarker
, 22 ???? 2024
- ^
Thaler, R. (1985).
Mental accounting and consumer choice
. Marketing Science, 4, 199-214.
- ^
??? ?????, ?
???'?? ?'???? ??????????? ????? ??? ???? ???? ??????
, ????
?????
, 9 ???????? 2017
- ^
Thaler, Richard (2020-05-20).
"The Law of Supply and Demand Isn't Fair"
.
The New York Times
(??????? ????????).
ISSN
0362-4331
. ???? ?-
2020-07-13
.
- ^
????? ?????????, ?
???? ??? ???? ??????: "???? ?????? ????? ?????? ????????????"
, ????
??? ??????? ???? ?????
, 10 ????????
- ^
Richard Thaler, who recognized the humanity in economics, wins Nobel Prize
,
JTA
, October 9, 2017.
????
??? ???? ??????
|
1969?1975
|
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(1969) ?
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(1970) ?
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(1971) ?
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(1972) ?
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(1973) ?
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(1974) ?
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,
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(1975)
|
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1976?2000
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(1977) ?
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(1978) ?
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(1979) ?
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(1980) ?
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(1981) ?
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(1991) ?
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(1992) ?
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(1993) ?
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(1994) ?
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(1995) ?
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(1996) ?
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(1997) ?
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(1998) ?
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(1999) ?
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(2000)
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2001 ?????
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(2001) ?
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(2002) ?
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(2003) ?
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(2004) ?
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(2005) ?
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(2006) ?
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,
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(2007) ?
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(2008) ?
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,
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(2009) ?
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,
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(2010) ?
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(2011) ?
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(2012) ?
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,
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(2013) ?
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(2014) ?
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(2015) ?
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,
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(2022)
|