?? ??????? ?????
, ??
??????? ?'?
(
?????
:
光棍?
,
???-???
:
Gu?nggun Jie
, ???????:
??? ????? ???????
) ??? ?? ??????? ????? ???? ??????
?????
,
[1]
??? ????? ?? ????? ????? ??????. ??????,
11 ???????
(11/11), ???? ?? ????? 1 ????? ??? ????. ????? ???????? ??????? ??? ???? ????? ????? ?
??????
???????? ?????, ??
???
, ?? ???????? ??? ???? ??.
[2]
????? ??????? ???? 2017 ???? ???? ????? ??????
???????
??? ?????
??????? ??????, ?? ????? ????? ???
Alipay
. ?? ??? 1.48 ??????? ?????? ????? ?? ??? Alipay ??? 24 ?????, ???????? ???
???????
(
Cainiao
)
(????? ???????? ?? ???????), ????? ???? ?-700 ??????, ????? ???? ?? 2016.
[3]
????? ?? ??? ??????? ?
?????????? ????'???
??
????'???
????
1993
, ?? ???? ??????? ?????? ?????
???? ?-90
.
[4]
??? ???? ?? ??? "??? ???????" ?? ?????? ????? ?????? ????? ???. ?? ???? ????????, ???????? ?????? ?? ?????? ???????????? ?????. ??? ??????? ??????? ???? ??? ????? ???? ????????.
??? ??????? ???? ????? ?????? ????? ???. ??? ???? ?????? ?? ?? ??? ??????, ????? ???, ??? ???? ??? ??? ??? ?????? ??? ????? ???? ????? ????. ?????? ?????? ?????? ???? ????? ???? ??? ??? ???????? ???? ?? ?????? ????? ????. ???????????? ???? ?????? ?????? ????? ?????? ???? ?????? ???????.
2011 ????? ?"??? ??????? ?? ????", ?????? ?? ?? ???? "1" ??? ?????. ??? ?? ???? ?? ??????? ???? ????? ????.
[5]
?????? ???? ????????? ??? ?????? ???? ?? ????? ???. ?? ?? ????? ?? ???? ????? ?? ???????, ????? ????? ?? ??? ?? ?? ??? ????? ?????? ?????? ?? ??? ????? ?????? ?????? ??, ??????? ????? ??????? ????? ??????? ??????? ??????.
???? ???? ????? ?????? ?????:
????? ??????? ????? ?????? ??????? ?? ?????????? ????'???. ?? ??????? ??????? ????? ????? ??? ???????. ????? "??????????" (?? ?????? ???????). ??????????? ????'???, ????? ??????? ????? ?? ??? ????? ???? ?? ???? ???? ????? ???? ??? ??. ????? ?????? ????, ?? ??? ????? ????? ???????? ?-11 ???????. ???, ???????? ????? ????? ???? ????????????? ???? ????? ?????'???. ?? ???? ???????? ?????????????, ?????? ????????????? ??? ????? ???? ?????, ????? ????? ?????? ?? ?????? ????? ?? ????? ???????, ???? ??? ??? ???? ????? ???????? ????? ??????.
??? ????? ??????, ???? ???? ??? ?? ????? ???, ???? ?-11 ??????? 1970. ???? ??? ?????? ??????, ?????? "????? ???" ???? ?? ??? ??? ???? ??????. ????? ???? ?????? ??? ??????????? ????'???, ??? ????? ????? ????? ??????? ?? ?????. ?? ???, ?????? ?????? ?? ???? ???? ????? ????. ???? ????, ????? ???? ????? ???????, ?? ????? ???? ?????. ??? ???? ???? ??? ??? ???? ???. ???? ?????? ??? ????? ???? ??????? ??? ???????????, ????? ???? ???? ???? ??? ????? ??????? ??? ??? ??? ???, ?? ?? ??? ????? ????, ????? ?? ??????. ???? ???, ????? ???? ?? ??? ????? ??????????? ????'??? ???? ?????? ??? ????? ?"?????? ????? ???".
????? ??????? ?? ?????? ????
????? ???????
,
Tmall
?
??????
?????? ????? ????? ???? ????:
- 2009 ? 76 ?????? ????.
- 2010 ? 1.4 ??????? ????.
- 2011 ? 2.1 ??????? ????.
- 2012 ? 3.1 ??????? ????.
- 2013 ? 5.8 ??????? ????.
- 2014 ? 9.3 ??????? ????.
- 2015 ? 14.3 ??????? ????.
- 2016 ? 17.8 ??????? ????
- 2017 ? 25.4 ??????? ????.
- 2018 ? 30.8 ??????? ????.
- 2019 ? 38.3 ??????? ????.
- 2020 ? 75 ??????? ????.
- 2021 ? 84.5 ??????? ????.
JD.com
????? ?? ??? ?????? ?? 19.1 ??????? ???? ?-2017, ????
??????
(
Lazada Group
)
????? ??? 123 ?????? ????.
[6]
[7]
[8]
[9]
[10]
[11]
[12]
??????? ????? ?????? ?????? (11/11):
- 1: ????? 1 ???? ??? ???? (1).
- 2x1: ??? ?????, ?????? ??? ?? ????, ??? ??? ?? ?????? ?? (11).
- (2x(2x1: ????? ?? 2 ????? (?????) ?????, ??? ??? ??? ????? ???? ????? ?????? ??????? ?? ??? ?? ?????? ?? (11/11).
???? 2011, ???? ???? ????? ?? ?????? ????? ?
???? ????
?
????'???
?-11 ???????.
[13]
????? ??????? "????", ????? ?-1 ?? ?????? ???? ?? ????? "?? ???" ??? "????? ??????". ?? ????? ???????? ?????? ?? ???????? ?? ??? ???? ?????? ?????? ???? ???? ????? ????.
??? ???? ???, ????? ????, ???: ??????, ???
??????
, ?
???? ?????
, ????? ?? ???????? ????? ????? ????? ??????.
??????:
??? ?????? ?????
??????
??? ?????? ??? 3 ??????? ???? ?-11 ??????? 2012.
[14]
????????, ???? ????? ??????? ??????, ???? ?? ?????? ????? ???? ??????? ????????? ???.
???????? ?????? ?? ??????, ?? ??????? ??? ??????? ?????? ?-11 ??????? ??? ??? ???? ????????? ??????, ??? ??????? ????? ?????? ????? ???????, ???? ???? ??? ?? ??????? ?????.
[15]
????? "? 十一" ("??? ???? ??????") ??? ???? ????? ???? ?? ????? ??????? ?-28 ?????? 2012, ??? ????? ?????? 10136470 ?-10136420.
???????? 2014, ????? ????? ??????? ?? ????? ?????? ??? ??? ??????? ?? ?? ??? ??????? ????? ????? ?????? ??? ?? ????? ???.
[16]
- ^
CNN, Rob Brooks, Special to.
"China's biggest problem? Too many men"
.
CNN
(???????)
. ???? ?-
2017-11-29
.
- ^
Tech in Asia - Connecting Asia's startup ecosystem
, www.techinasia.com
(???????)
- ^
"Jack Ma's Alibaba rakes in over $1bn per hour as Singles Day record smashed"
.
RT International
(??????? ????????)
. ???? ?-
2017-11-29
.
- ^
How China's Singles' Day Holiday Sold Out
, Time
- ^
Thinking Chinese - A holiday invasion ? Why are Chinese enthusiastically adopting new festive events?
, www.thinkingchinese.com
- ^
"China's 11.11 volumes for Alibaba, JD.com continue to surge"
.
Air Cargo World
(??????? ????????). 2017-11-14
. ???? ?-
2017-11-29
.
- ^
Tech in Asia - Connecting Asia's startup ecosystem
, www.techinasia.com
(???????)
- ^
"Alibaba's Singles' Day sales surge 60 percent to $14.3 billion"
.
Reuters
.
11 ???' 2015
. ???? ?-
2017-11-29
.
- ^
"Big Data Game-Changer: Alibaba's Double 11 Event Raises the Bar for Online Sales"
.
MIT Technology Review
(???????)
. ???? ?-
2017-11-29
.
- ^
"Singles' Day 2018 Statistics ? A New Sales Record"
.
savey
(??????? ????????). 2018-11-10
. ???? ?-
2018-11-10
.
- ^
Horwitz, Josh.
"Crazy statistics from China's biggest shopping day of the year"
.
Quartz
(??????? ????????)
. ???? ?-
2017-11-29
.
- ^
Tech in Asia - Connecting Asia's startup ecosystem
, www.techinasia.com
(???????)
- ^
Josh Chin,
Chinese Couples Rush to the Altar on 11/11/11
, WSJ, 11 ??????? 2011
(???????)
- ^
Chinese $1.2B takeover of Norway's Opera fails, alternative $600M deal agreed | VentureBeat
, venturebeat.com
(???????)
- ^
jdb,sir.
"Dit weekend vieren we een nieuwe feestdag, en die is vooral interessant voor koopjesjagers"
.
Het Nieuwsblad
(???????? (?????))
. ???? ?-
2017-11-29
.
- ^
"Why Singles' Day Makes Alibaba Stock Look Better Than Ever | InvestorPlace"
.
InvestorPlace
(???????). 2014-11-06
. ???? ?-
2017-11-29
.