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Fashion doll line
Moxie Girlz
were a line of fashion dolls introduced by
MGA Entertainment
in 2009. These dolls are targeted at girls ages 6+. The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Bryten, Kellan, Monet, Merin, Ida, and Amberly.
The Moxie dolls are reminiscent of
Bratz
, having the distinct pop on/off feet and long hair, but with features consisting of large eyes and proportioned noses and mouths fitting to their head-size. Moxie Girlz were meant to replace Bratz, given that Mattel sued MGA over the original design.
[1]
However, Bratz returned to the market in August 2010. No new products have been released since 2014.
[2]
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