Radio station in Highland Village?Dallas, Texas
KWRD-FM
(100.7
MHz
) is a
commercial
radio station
licensed
to
Highland Village
,
Texas
, and serving the
Dallas-Fort Worth Metroplex
. It is owned by the
Salem Media Group
and broadcasts a
Christian talk and teaching
radio format
. The
call sign
represents the station's moniker, "The Word," as in The Word of God. KWRD-FM is not co-owned with
KWRD (AM)
in
Henderson, Texas
.
KWRD-FM has an
effective radiated power
of 98,000
watts
. The
transmitter
is off Minnis Road in
Collinsville, Texas
.
[1]
The
studios
and offices are located in
Irving
.
Programming
[
edit
]
KWRD-FM features both national and local religious leaders. It is a
brokered programming
station, in which hosts pay for blocks of time on the station and may seek donations to their ministries during their shows. Hosts include
Jim Daly
,
Charles Stanley
,
John MacArthur
and
Alistair Begg
. Some conservative political shows are also heard, including
Jay Sekulow
and
Eric Metaxas
from the
Salem Radio Network
. News comes from SRN, the Salem Radio News service.
History
[
edit
]
KRJT-FM
[
edit
]
The station first
signed on
the air on November 15, 1988 as
KRJT-FM
in
Bowie, Texas
.
[2]
It largely simulcasted its AM
sister station
, KRJT (1410 AM, now
KNTX
). KRJT-FM’s effective radiated power was 3,000 watts, a fraction of its current output.
Bowie is about 90 miles northwest of the Dallas-Fort Worth Metroplex. The owners realized that if their FM station could move closer to Dallas, its value would greatly increase. The
Federal Communications Commission
granted its request to become a "move in" station. It changed its city of license to Highland Village, just north of both Dallas and Fort Worth, and the transmitter was relocated to Collinsville with a big increase in power, 98,000 watts.
KLTY and KWRD-FM
[
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]
In 1997,
Salem Communications
bought
KEWS
. That station had a long history of broadcasting Christian programming, once owned by evangelist
Jimmy Swaggart
. Salem began running its own Christian talk and teaching format on the station as
KWRD-FM
,
The Word 94.9
. In early 2000, Salem acquired an FM station on 100.7 in the Dallas suburbs, airing
Christian Contemporary music
as
KLTY-FM
.
[3]
On December 22, 2000, Salem swapped the two stations' frequencies to give KLTY the stronger signal.
On September 18, 2015, KWRD-FM began simulcasting on former
Radio Disney
affiliate KMKI (620 AM, now
KTNO
) for a week. The following week, KMKI switched formats to Business News/Talk with content formerly airing on
KVCE
(1160 AM). On October 20, 2015, KWRD-FM's programming was again simulcast on KVCE. That station is now
KBDT
, with new owners and a talk radio format.
KPXI
[
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]
KPXI (100.7 MHz currently
KTYK
) had been originally licensed to Mount Pleasant and the ownership had tried to be the move in to DFW winner but the former KJRT eventually prevailed in the contest. Salem Media bought KPXI out of foreclosure and moved it to
Overton
(near Tyler) to clear the frequency for the 100.7 in DFW. KPXI
simulcast
KWRD-FM until early 2009. when the FCC approved the transfer of KPXI to Jerry T. Hanszen owner of
KGAS
and
KMHT
. In 2018, KPXI was sold to
Louisiana State University Shreveport
and now operates as
public radio
station
KTYK
Overton, broadcasting the
Red River Radio
network.
Signal
[
edit
]
Unlike most of the area's FM stations like sister KLTY, which transmit their signals from
Cedar Hill
, KWRD-FM transmits its signal from an area east of
Collinsville
. Therefore, KWRD-FM's signal is much stronger in the northern parts of the Dallas/Fort Worth metroplex including
Dallas
,
Denton
, and
McKinney
as well as the cities of
Decatur
, Gainesville,
Sherman
, and
Bonham
, to as far north as
Ardmore
and
Durant, Oklahoma
, but is considerably weaker in
Fort Worth
and areas south of Dallas.
References
[
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]
External links
[
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]
33°32′10″N
96°49′55″W
/
33.536°N 96.832°W
/
33.536; -96.832