A seat at the table: How developers are influencing technology purchases
Developers and technologists are increasingly being given a seat at the table and forming important peer relationships with executives as they evaluate technology investments.
According to the 2023 Stack Overflow Developer Survey, 66% of professional developers who responded said they have influence over technology purchases in their organizations.
Corporations of all sizes are taking notice of the skills and talent that developers bring to the table. Those who can reach and influence developers with useful tools and solutions are well-positioned for success.
In this eBook, we take a closer look at:
- How the role of the developer has evolved
- How developers are gaining more influence over purchasing decisions
- Why developers are well-suited to make important technology buying decisions
- How a variety of companies are embracing the developer community
Access the full eBook
Download the eBook, "A seat at the table: How developers are influencing technology purchases" to learn more about why developers are key in your B2B tech marketing strategy.
