Values
|
0
|
Direct or unknown
This value encompasses direct traffic to a page as well as pages for which the referrer is unknown. In query reports, this traffic source type is identified as
NO_LINK_OTHER
or
UNKNOWN_MOBILE_OR_DIRECT
.
|
1
|
YouTube advertising
The viewer was referred to the video by an advertisement. In a traffic source report, if this dimension's value is
1
, then the
traffic_source_detail
dimension identifies the type of advertisement that was shown to the viewer. In query reports, this traffic source type is identified as
ADVERTISING
. Possible values are:
Values
|
ctp_engagement_ad
|
Click-to-play engagement ad
|
engagement_ad
|
Engagement ad
|
googlemediaads
|
Google search ads
|
insearch_display
|
TrueView in-search and in-display
|
instream
|
TrueView in-stream
|
instream-select
|
Reserved skippable in-stream
|
unknown
|
Uncategorized YouTube advertising
|
video_wall
|
Video wall
|
yva
|
Homepage video ad
|
|
3
|
Browse features
The viewer was referred from a YouTube page that leads to videos or channels. In a traffic source report, if this dimension's value is
3
, then the
traffic_source_detail
dimension identifies the feature that referred the traffic. In query reports, this traffic source type is identified as
SUBSCRIBER
. Possible values are:
Values
|
explore
|
Kids: explore
|
learning
|
Kids: learning
|
music
|
Music feed
|
my-history
|
Watch history
|
my-subscriptions
|
My subscriptions
|
my-uploads
|
My uploads
|
podcasts
|
Podcasts destination page
|
shows
|
Kids: shows
|
watch-later
|
Watch later
|
what-to-watch
|
What to watch
|
|
4
|
YouTube channels
Viewers were referred from a YouTube channel page. In a traffic source report, if this dimension's value is
4
, then the
traffic_source_detail
dimension specifies the channel ID for that channel. In query reports, this traffic source type is identified as
YT_CHANNEL
.
|
5
|
YouTube search
Viewers were referred from YouTube search results. In a traffic source report, if this dimension's value is
5
, then the
traffic_source_detail
dimension specifies the associated search term. In query reports, this traffic source type is identified as
YT_SEARCH
.
|
7
|
Suggested videos
Viewers were referred from a related video listing on another video watch page. In a traffic source report, if this dimension's value is
7
, then the
traffic_source_detail
dimension identifies the video ID for that video. In query reports, this traffic source type is identified as
RELATED_VIDEO
or
YT_RELATED
.
|
8
|
Other YouTube features
Viewers were referred from a YouTube page that does not fall into one of the other listed traffic source types. In a traffic source report, if this dimension's value is
8
, then the
traffic_source_detail
dimension identifies the page URL. In query reports, this traffic source type is identified as
YT_OTHER_PAGE
. Possible values are:
Values
|
g-crec
|
Recommended channels
|
offline
|
Offline
|
promotion
|
Partner promotion
|
unknown
|
Unknown
|
widget
|
Android homescreen widget
|
youtu.be
|
youtu.be
|
ytremote
|
YouTube Remote
|
|
9
|
External
Viewers were referred from a link on another website. This traffic source includes referrals from Google search results. In a traffic source report, if this dimension's value is
9
, then the
traffic_source_detail
dimension identifies the external web page. In query reports, this traffic source type is identified as
EXT_URL
.
|
11
|
Video cards and annotations
Viewers were referred by clicking on an annotation or card in another video. In query reports, this traffic source type is identified as
ANNOTATION
.
|
14
|
Playlists
Views occurred while the video was being played as part of a playlist. In query reports, this traffic source type is identified as
PLAYLIST
.
Note that this traffic source differs from source type
18
, which indicates that the views originated from the page that
lists
all of the videos in the playlist.
|
17
|
Notifications
Viewers were referred from an email or notification from YouTube. In query reports, this traffic source type is identified as
NOTIFICATION
. Possible values are:
Values
|
inbox
|
|
push
|
|
sdig
|
Views originated from notifications that were part of the subscriber digest
|
uploaded_other
|
Views originated from non-push notifications, such as email or Inbox notifications,
sent to subscribers when a video was uploaded
|
uploaded_push
|
Views originated from push notifications sent to subscribers when a video was
uploaded
|
|
18
|
Playlist pages
Views originated from a page that lists all of the videos in a playlist. In query reports, this traffic source type is identified as
YT_PLAYLIST_PAGE
.
Note that this traffic source differs from source type
14
, which indicates that the views occurred while the video was being played as part of a playlist.
|
19
|
Programming from claimed content
Views originated from claimed, user-uploaded videos that the content owner used to promote the viewed content. In query reports, this traffic source is identified as
CAMPAIGN_CARD
. This traffic source is only supported for content owner reports.
|
20
|
Interactive video endscreen
Views originated from the endscreen of another video. In query reports, this traffic source type is identified as
END_SCREEN
.
|
23
|
Stories
The viewer was referred by swiping vertically from the previous video in the Stories viewing experience.
|
24
|
Shorts
The viewer was referred by swiping vertically from the previous video in the Shorts viewing experience.
|
25
|
Product Pages
Videos on a product page brought viewers to another channel.
|
26
|
Hashtag Pages
Views originated from VOD hashtag pages or Shorts hashtag pivot pages.
|
27
|
Sound Pages
Views originated from Shorts sound pivot pages.
|
28
|
Live redirect
Views originated from
Live Redirects
.
|
30
|
Remixed video
Views originated from a remixed video link in the Shorts player.
|
31
|
Vertical live feed
Views originated from the vertical live feed.
|
32
|
Related video
Views originated from a related video link in the Shorts player.
|