managed_placement_view.resource_name
|
Field description
| Output only. The resource name of the Managed Placement view. Managed placement view resource names have the form:
customers/{customer_id}/managedPlacementViews/{ad_group_id}~{criterion_id}
|
Category
| ATTRIBUTE
|
Data Type
| RESOURCE_NAME
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
segments.ad_network_type
|
Field description
| Ad network type.
|
Category
| SEGMENT
|
Data Type
|
ENUM
CONTENT
GOOGLE_TV
MIXED
SEARCH
SEARCH_PARTNERS
UNKNOWN
UNSPECIFIED
YOUTUBE
|
Type URL
| google.ads.googleads.v15.enums.AdNetworkTypeEnum.AdNetworkType
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.click_type
|
Field description
| Click type.
|
Category
| SEGMENT
|
Data Type
|
ENUM
APP_DEEPLINK
BREADCRUMBS
BROADBAND_PLAN
CALLS
CALL_TRACKING
CLICK_ON_ENGAGEMENT_AD
CROSS_NETWORK
GET_DIRECTIONS
HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION
HOTEL_PRICE
LOCATION_EXPANSION
LOCATION_FORMAT_CALL
LOCATION_FORMAT_DIRECTIONS
LOCATION_FORMAT_IMAGE
LOCATION_FORMAT_LANDING_PAGE
LOCATION_FORMAT_MAP
LOCATION_FORMAT_STORE_INFO
LOCATION_FORMAT_TEXT
MOBILE_CALL_TRACKING
OFFER_PRINTS
OTHER
PRICE_EXTENSION
PRODUCT_AD_APP_DEEPLINK
PRODUCT_EXTENSION_CLICKS
PRODUCT_LISTING_ADS_COUPON
PRODUCT_LISTING_AD_CLICKS
PRODUCT_LISTING_AD_LOCAL
PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE
PRODUCT_LISTING_AD_TRANSACTABLE
PROMOTION_EXTENSION
SHOPPING_COMPARISON_LISTING
SHOWCASE_AD_CATEGORY_LINK
SHOWCASE_AD_LOCAL_PRODUCT_LINK
SHOWCASE_AD_LOCAL_STOREFRONT_LINK
SHOWCASE_AD_ONLINE_PRODUCT_LINK
SITELINKS
STORE_LOCATOR
SWIPEABLE_GALLERY_AD_HEADLINE
SWIPEABLE_GALLERY_AD_SEE_MORE
SWIPEABLE_GALLERY_AD_SITELINK_FIVE
SWIPEABLE_GALLERY_AD_SITELINK_FOUR
SWIPEABLE_GALLERY_AD_SITELINK_ONE
SWIPEABLE_GALLERY_AD_SITELINK_THREE
SWIPEABLE_GALLERY_AD_SITELINK_TWO
SWIPEABLE_GALLERY_AD_SWIPES
UNKNOWN
UNSPECIFIED
URL_CLICKS
VIDEO_APP_STORE_CLICKS
VIDEO_CALL_TO_ACTION_CLICKS
VIDEO_CARD_ACTION_HEADLINE_CLICKS
VIDEO_END_CAP_CLICKS
VIDEO_WEBSITE_CLICKS
VISUAL_SITELINKS
WIRELESS_PLAN
|
Type URL
| google.ads.googleads.v15.enums.ClickTypeEnum.ClickType
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.conversion_action
|
Field description
| Resource name of the conversion action.
|
Category
| SEGMENT
|
Data Type
| RESOURCE_NAME
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.conversion_action_category
|
Field description
| Conversion action category.
|
Category
| SEGMENT
|
Data Type
|
ENUM
ADD_TO_CART
BEGIN_CHECKOUT
BOOK_APPOINTMENT
CONTACT
CONVERTED_LEAD
DEFAULT
DOWNLOAD
ENGAGEMENT
GET_DIRECTIONS
IMPORTED_LEAD
OUTBOUND_CLICK
PAGE_VIEW
PHONE_CALL_LEAD
PURCHASE
QUALIFIED_LEAD
REQUEST_QUOTE
SIGNUP
STORE_SALE
STORE_VISIT
SUBMIT_LEAD_FORM
SUBSCRIBE_PAID
UNKNOWN
UNSPECIFIED
|
Type URL
| google.ads.googleads.v15.enums.ConversionActionCategoryEnum.ConversionActionCategory
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.conversion_action_name
|
Field description
| Conversion action name.
|
Category
| SEGMENT
|
Data Type
| STRING
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.date
|
Field description
| Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.day_of_week
|
Field description
| Day of the week, for example, MONDAY.
|
Category
| SEGMENT
|
Data Type
|
ENUM
FRIDAY
MONDAY
SATURDAY
SUNDAY
THURSDAY
TUESDAY
UNKNOWN
UNSPECIFIED
WEDNESDAY
|
Type URL
| google.ads.googleads.v15.enums.DayOfWeekEnum.DayOfWeek
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.device
|
Field description
| Device to which metrics apply.
|
Category
| SEGMENT
|
Data Type
|
ENUM
CONNECTED_TV
DESKTOP
MOBILE
OTHER
TABLET
UNKNOWN
UNSPECIFIED
|
Type URL
| google.ads.googleads.v15.enums.DeviceEnum.Device
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.external_conversion_source
|
Field description
| External conversion source.
|
Category
| SEGMENT
|
Data Type
|
ENUM
AD_CALL_METRICS
ANALYTICS
ANALYTICS_SEARCH_ADS_360
ANDROID_FIRST_OPEN
ANDROID_IN_APP
APP_UNSPECIFIED
CLICK_TO_CALL
DISPLAY_AND_VIDEO_360_FLOODLIGHT
FIREBASE
FIREBASE_SEARCH_ADS_360
FLOODLIGHT
GOOGLE_ATTRIBUTION
GOOGLE_HOSTED
GOOGLE_PLAY
IOS_FIRST_OPEN
IOS_IN_APP
SALESFORCE
SEARCH_ADS_360
STORE_SALES
STORE_SALES_CRM
STORE_SALES_DIRECT_UPLOAD
STORE_SALES_PAYMENT_NETWORK
STORE_VISITS
THIRD_PARTY_APP_ANALYTICS
UNKNOWN
UNSPECIFIED
UPLOAD
UPLOAD_CALLS
WEBPAGE
WEBSITE_CALL_METRICS
|
Type URL
| google.ads.googleads.v15.enums.ExternalConversionSourceEnum.ExternalConversionSource
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.month
|
Field description
| Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.month_of_year
|
Field description
| Month of the year, for example, January.
|
Category
| SEGMENT
|
Data Type
|
ENUM
APRIL
AUGUST
DECEMBER
FEBRUARY
JANUARY
JULY
JUNE
MARCH
MAY
NOVEMBER
OCTOBER
SEPTEMBER
UNKNOWN
UNSPECIFIED
|
Type URL
| google.ads.googleads.v15.enums.MonthOfYearEnum.MonthOfYear
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.quarter
|
Field description
| Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.week
|
Field description
| Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.year
|
Field description
| Year, formatted as yyyy.
|
Category
| SEGMENT
|
Data Type
| INT32
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_cpm
|
Field description
| Average cost of viewable impressions (
active_view_impressions
).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_ctr
|
Field description
| Active view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_impressions
|
Field description
| A measurement of how often your ad has become viewable on a Display Network site.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_measurability
|
Field description
| The ratio of impressions that could be measured by Active View over the number of served impressions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_measurable_cost_micros
|
Field description
| The cost of the impressions you received that were measurable by Active View.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_measurable_impressions
|
Field description
| The number of times your ads are appearing on placements in positions where they can be seen.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_viewability
|
Field description
| The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions
|
Field description
| The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_from_interactions_rate
|
Field description
| All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_from_interactions_value_per_interaction
|
Field description
| The value of all conversions from interactions divided by the total number of interactions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_value
|
Field description
| The value of all conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_value_per_cost
|
Field description
| The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cost
|
Field description
| The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cpc
|
Field description
| The total cost of all clicks divided by the total number of clicks received.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cpe
|
Field description
| The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cpm
|
Field description
| Average cost-per-thousand impressions (CPM).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cpv
|
Field description
| The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.clicks
|
Field description
| The number of clicks.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions
|
Field description
| The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions_from_interactions_rate
|
Field description
| Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions_value
|
Field description
| The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cost_micros
|
Field description
| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cost_per_all_conversions
|
Field description
| The cost of ad interactions divided by all conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cost_per_conversion
|
Field description
| The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cross_device_conversions
|
Field description
| Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.ctr
|
Field description
| The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.engagement_rate
|
Field description
| How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.engagements
|
Field description
| The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.gmail_forwards
|
Field description
| The number of times the ad was forwarded to someone else as a message.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.gmail_saves
|
Field description
| The number of times someone has saved your Gmail ad to their inbox as a message.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.gmail_secondary_clicks
|
Field description
| The number of clicks to the landing page on the expanded state of Gmail ads.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.impressions
|
Field description
| Count of how often your ad has appeared on a search results page or website on the Google Network.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.interaction_event_types
|
Field description
| The types of payable and free interactions.
|
Category
| METRIC
|
Data Type
| ENUM
|
Type URL
| google.ads.googleads.v15.enums.InteractionEventTypeEnum.InteractionEventType
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| True
|
|
metrics.interaction_rate
|
Field description
| How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.interactions
|
Field description
| The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.value_per_all_conversions
|
Field description
| The value of all conversions divided by the number of all conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.value_per_conversion
|
Field description
| The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_quartile_p100_rate
|
Field description
| Percentage of impressions where the viewer watched all of your video.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_quartile_p25_rate
|
Field description
| Percentage of impressions where the viewer watched 25% of your video.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_quartile_p50_rate
|
Field description
| Percentage of impressions where the viewer watched 50% of your video.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_quartile_p75_rate
|
Field description
| Percentage of impressions where the viewer watched 75% of your video.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_view_rate
|
Field description
| The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_views
|
Field description
| The number of times your video ads were viewed.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.view_through_conversions
|
Field description
| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|