And through it all, we’ve remained focused on delivering a best-in-class experience to our global YouTube community.
In fact, in the past year alone we enhanced the Premium
playback experience
including adding the ability to continue watching YouTube across different devices like your smart TVs and tablets and introduced an enhanced version of 1080p HD. We also experimented with new
generative AI features
that Premium users were among the
first to try
. And for listeners, we introduced the
Samples
tab, a lightning fast way to discover new music, a completely customized
radio building experience
, and brought
podcasts
to YouTube Music.
Beyond features, we know what truly makes viewers and listeners keep choosing YouTube - it’s the incredible content from our creators and artists. YouTube Premium helps maintain a thriving creator and artist community, providing them with an additional source of revenue from subscriptions.
From small beginnings to a community of 100M across more than 100 countries, we’re grateful to our subscribers for their support!
Read more about the impact of this milestone from our Global Head of Music, Lyor Cohen,
here
.
1. As of January 2024
