From
BLACKPINK
and
Tiny Desk
, to
James Charles
,
Supercell
, and
Cirque du Soleil
, we’ve seen creators, artists, and publishers across the globe use Premieres to bring us together in new ways. Not only have they been able to generate excitement in advance of a video debut, but they’ve also enabled fans to virtually gather, engage, and enjoy a shared experience together. In fact, since March 1, 2020, we've seen over 85% growth in daily Premieres from over 8 million channels. And over 80% of these channels had never before used Premieres.
We want to continue enabling these real-time, communal experiences now more than ever. That’s why we’re launching three new features to help creators, artists, and publishers deliver an even more interactive experience with Premieres: Live Redirect, Trailers, and Countdown Themes.