What should creators focus on: Shorts or long-form content?
Let’s address the elephant in the room - the question of whether Shorts is more important than long-form and other formats on YouTube. The simple answer is no. When we launched Shorts we wanted to enable casual creation in a mobile-first world and as a way to give creators more creative freedom in multiple formats. The most important format is the one that speaks to creators & their communities the most. So for creators, my recommendation is: keep your ear to the ground and go with what works best for you and your audience and we, at YouTube, will help you grow, whatever format you choose.
Why are there differences in revenue across regions?
YouTube helps you make a living doing what you love, but just like the economy varies in different countries, income can differ for different regions because of how YouTube’s advertising model works. The reason is because cost per 1000 views or CPMs (which is a metric that represents how much money advertisers are spending to show ads on YouTube) are driven by market spending which is why we work with advertisers interested in reaching, in this case, Arabic speaking audiences to help increase revenue opportunities for our creators. When advertisers spend more, CPMs increase. Because it’s an external factor, we offer different ways for creators to make money on YouTube beyond advertisements like Channel memberships, Super Chat and Super Stickers which are becoming larger revenue streams for creators.
