Jaejae of MMTG guides YouTube's Lyor Cohen to the world of K-Pop

Here are the three lessons that I learned:

1) The universal language of music

Lyor highlighted how music, transcending language and borders, acts as a universal connector. Music reminds us of what we have in common, not what separates us. I think this idea is key to K-Pop's worldwide charm, with its elaborate dances, eye-catching videos and deeply emotional lyrics, all resonating on a global scale and echoing Lyor's view of music as a unifying force.

2) Embracing the global stage

Lyor shared stories from his career to illustrate the power of real connections between artists and fans, which he saw from artists like Run-D.M.C or Jay-Z whom he closely engaged with. I believe this authenticity is also a big part of K-Pop's success, fostering a true bond with the audience. What stood out in our chat was that Lyor really opened our eyes to the magic of YouTube as a global stage for billions of people looking to connect every day.