Diversify audience: SimplyJaserah
For as long as I’ve been on YouTube, I’ve wanted to grow my channel and find a large community I could relate to with tons of engagement. My subscribers were mostly based in the U.S. and acted more like ghost watchers; I got a few thousand views but with little to no engagement.
Now that I’ve started with Shorts, my community has totally transformed. A lot of my followers are now from overseas like India, Pakistan, and the UK. My engagement has turned into more of a “fan base,” where my new subscribers are more invested and more responsive to my content.
This sea change is due to a shift in my approach: Shorts are more focused on bite-size, digestible fun, easy and entertaining content to get in front of a new audience whereas a VOD is more thought-out, informational, and heavy in topics for my subscribed community. I also use Shorts as a supplement to my VODs ? like posting a 15-second Hijab Hacks which then leads to full reviews on VOD. If you’re looking for a channel refresh, try Shorts, it’s worth it!