We asked Culture & Trends Manager Makoto Maeoka about a new interesting trend that’s taking off across the Asia Pacific region (APAC).
Makoto Maeoka is the Culture & Trends Manager for YouTube in Japan. Before YouTube, she worked in journalism and held many other roles, including news curator at Twitter.
Fun facts: One of her favorite things to do is travel for scuba diving. And recently, during the pandemic, playing video games and watching YouTube have become new hobbies.?
Vlogging typically involves people standing in front of a camera expressing their thoughts, opinions or experiences. However, a new style of vlogging has emerged in which creators are far less self-focused, choosing instead to hide their faces and their voices: silent vlogging. In this format, people make videos without talking to the camera -- and sometimes even without showing their physical appearance.