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Creator Economics:
From
YouTube’s CEO, Neal Mohan, on Twitter/X
: Cool to see creators
Gohar Khan
,
House of Adanna
,
Jacob Beautemps
, and
Cleo Abram
highlighting important issues at
WEF
this year. Check out the interviews on their channels -
Gohar's video just dropped
!
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Q&A: What’s the difference between the YouTube Shorts and long-form algorithms?
We’re covering everything Shorts algorithm this week in our
mythbuster series
, so make sure you’re following along! The gist is, at the core, both the Shorts and long-form algorithms are the same and focus on viewer satisfaction. With Shorts, you might get more variety in your recommendations. That’s because of the shorter length. In the time it takes you to watch two long-form videos you might go through two dozen Shorts, so variety becomes more important. You might also get broader discovery. Because swiping away is so easy, if the system tries something a little different, and you love it, great! If not, you swipe away, no worries! And yes, it’s better to think “Shorts audience” than “Shorts algorithm” as well ? most of the time, using that framing will get you a far better answer to any question you may have about how the system works!
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Tip of the Week:
The absolute best time to post your video on YouTube is when it best fits your schedule and your wellbeing, and that’s the truth. When we’ve looked at performance over time, after a couple of weeks or a month, videos tend to end up in the same place regardless of what exact hour of the day or night they were posted. But, all other things being equal, if you’re posting news, trends, or other content with a short shelf-life, your audience is going to appreciate getting it as quickly as possible, regardless of time of day, but will also lose interest more quickly, so post as soon as you can. If you’re going live, then you’ll want as many of your regular viewers to be awake and around to watch you live, so check your analytics and see when that is. If you’re posting more evergreen content, then the audience can watch at any time, meaning you can post at any time. Just be aware that if you post at off-hours, views might accumulate more slowly at first, so adjust your expectations accordingly. Again, after a couple of weeks or a month, they’ll typically end up in the same place regardless!
