Kevin: It's been about a year since we brought revenue sharing on Shorts to creators. I’d love to hear about your experience with it.
Kat:
When Shorts got monetized, I was honestly really nervous but also excited. Initially we had the Shorts Fund, and I wasn't sure if I was going to be making more or less with the revenue sharing model, but it's been great. It's rewarding for creators because everyone who is eligible can earn from posting YouTube Shorts. It's also really amazing to be rewarded for different formats. YouTube is the first to really implement that opportunity for creators. Monetization on YouTube is significantly higher compared to the other platforms for the same amount of views and gives better demographics.
Peet:
Because of its investment in revenue sharing
,
YouTube is the only platform that's gonna be able to sustain monetization, as everybody knows. This is just a perfect example of that. The trajectory of how everything's going? Only up from here.
Kevin: I'd love to hear more about how you both connect with your community on Shorts.
Peet:
I do it through the Community tab and through responding to comments and replying to the comments and all that good stuff. But I also do it by taking other projects outside of YouTube and putting it into the platform. For example, I did that with my book:
Little Imperfections: A Tall Tale of Growing Up Different
. So I would have
an interactive way to launch a product
and make sure everyone is invited to the party. It was a very successful way to do that for me and allowed me to bring my community together. It's been very special.
Kat:
I take pride in trying to be as original as possible. I like to share bits of my life with my audience to connect with them better. For example, if I'm traveling somewhere, I'm like ‘hey guys, I moved to a new house or I got a new cat.’ It makes your community feel engaged with you and almost like you're their best friend. I include stuff that I really love in my Shorts -- like everyone knows I'm like a huge stuffed toy fanatic!