Posted by Krish Vitaldevara Director, Product Management, Play and Android Trust & Safety
We want to keep you
updated
on the privacy and security initiatives we
shared
earlier this year, so you can plan ahead and use new tools to safely build your business. In the past few months, we launched:
- Google Play SDK Index
to help you
evaluate an SDK’s reliability and safety
and make informed decisions about whether an SDK is right for your business and your users. See insights and usage data on over 100 of the most widely used commercial SDKs on Google Play.
- The
Data safety section
on Google Play, helping users better understand your apps’ data safety practices. Developers have told us that this new feature helps them
explain privacy practices with their users
and build trust. If you haven't yet, complete your
Data safety form
by July 20th.
- Enhancements to app integrity tools
like
Play App Signing
to securely sign millions of apps on Google Play and help ensure that app updates can be trusted. Use Play App Signing to help protect your app signing key from loss or compromise with Google's secure key management service.
- Play Integrity API
to help
protect your app, your IP, and your users
from piracy and malicious activity. Use this API to help detect fraudulent and risky interactions, such as traffic from modified or pirated app versions and rooted or compromised devices.
- And a new
Target API Level policy
to
strengthen user security
by protecting users from installing apps that may not have the expected privacy and security features.
What’s coming up
- As part of our work with the industry to build more private advertising solutions, we’ve launched initial
developer previews
for
Privacy Sandbox on Android
. We have
more developer previews coming soon
and a beta later this year.
- We continue to help developers update their apps before policy enforcement actions are taken. We’ve extended time to make changes, improved clarity of responses, and added new training materials. Recent tests of advanced Play Console warnings have also shown solid results. As we refine these features, we’ll expand them to more developers this year.
Thank you for your partnership in making Google Play a safe and trustworthy platform for everyone.
