travel_activity_group_view

A travel activity group view.

Attributed resources
ad_group
ad_group_criterion
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of travel_activity_group_view . However, when you specify travel_activity_group_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when travel_activity_group_view is specified in the FROM clause.

Is travel_activity_group_view specified in the FROM clause of your query?

 Resource fields
resource_name
 Segments
date
day_of_week
hour
month
quarter
week
year
 Metrics
all_conversions
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_value
all_conversions_value_per_cost
average_cpc
average_cpm
clicks
conversions
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_value
conversions_value_per_cost
cost_micros
cost_per_all_conversions
cost_per_conversion
cross_device_conversions
ctr
impressions
search_absolute_top_impression_share
search_budget_lost_absolute_top_impression_share
search_budget_lost_impression_share
search_budget_lost_top_impression_share
search_impression_share
search_rank_lost_absolute_top_impression_share
search_rank_lost_impression_share
search_rank_lost_top_impression_share
search_top_impression_share
value_per_all_conversions
value_per_conversion

travel_activity_group_view.resource_name

Field description Output only. The resource name of the travel activity group view. Travel Activity Group view resource names have the form: customers/{customer_id}/travelActivityGroupViews/{ad_group_id}~{criterion_id}
Category ATTRIBUTE
Data Type RESOURCE_NAME
Type URL N/A
Filterable True
Selectable True
Sortable False
Repeated False

segments.date

Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category SEGMENT
Data Type DATE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

segments.day_of_week

Field description Day of the week, for example, MONDAY.
Category SEGMENT
Data Type
Type URL google.ads.googleads.v15.enums.DayOfWeekEnum.DayOfWeek
Filterable True
Selectable True
Sortable True
Repeated False

segments.hour

Field description Hour of day as a number between 0 and 23, inclusive.
Category SEGMENT
Data Type INT32
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

segments.month

Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category SEGMENT
Data Type DATE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

segments.quarter

Field description Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category SEGMENT
Data Type DATE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

segments.week

Field description Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category SEGMENT
Data Type DATE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

segments.year

Field description Year, formatted as yyyy.
Category SEGMENT
Data Type INT32
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.all_conversions

Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.all_conversions_from_interactions_rate

Field description All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.all_conversions_from_interactions_value_per_interaction

Field description The value of all conversions from interactions divided by the total number of interactions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.all_conversions_value

Field description The value of all conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.all_conversions_value_per_cost

Field description The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.average_cpc

Field description The total cost of all clicks divided by the total number of clicks received.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.average_cpm

Field description Average cost-per-thousand impressions (CPM).
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.clicks

Field description The number of clicks.
Category METRIC
Data Type INT64
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.conversions

Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.conversions_from_interactions_rate

Field description Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.conversions_from_interactions_value_per_interaction

Field description The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.conversions_value

Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.conversions_value_per_cost

Field description The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.cost_micros

Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Category METRIC
Data Type INT64
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.cost_per_all_conversions

Field description The cost of ad interactions divided by all conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.cost_per_conversion

Field description The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.cross_device_conversions

Field description Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.ctr

Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.impressions

Field description Count of how often your ad has appeared on a search results page or website on the Google Network.
Category METRIC
Data Type INT64
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.search_absolute_top_impression_share

Field description The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.search_budget_lost_absolute_top_impression_share

Field description The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.search_budget_lost_impression_share

Field description The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.search_budget_lost_top_impression_share

Field description The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.search_impression_share

Field description The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.search_rank_lost_absolute_top_impression_share

Field description The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.search_rank_lost_impression_share

Field description The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.search_rank_lost_top_impression_share

Field description The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.search_top_impression_share

Field description The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.value_per_all_conversions

Field description The value of all conversions divided by the number of all conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False

metrics.value_per_conversion

Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category METRIC
Data Type DOUBLE
Type URL N/A
Filterable True
Selectable True
Sortable True
Repeated False