A Campaign search term view. Historical data is available starting March 2023.
Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields
will not segment
metrics in your
SELECT
clause.
Fields/Segments/Metrics
This page shows all metrics and segments that can be put in the same SELECT clause as the fields of
campaign_search_term_insight
.
However, when you specify
campaign_search_term_insight
in the FROM clause, some metrics and segments
cannot be used.
Use the following filter to show only the fields that can be used when
campaign_search_term_insight
is specified in the FROM clause.
Is
campaign_search_term_insight
specified in the FROM clause of your query?
campaign_search_term_insight.campaign_id
|
Field description
| Output only. The ID of the campaign.
|
Category
| ATTRIBUTE
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
campaign_search_term_insight.category_label
|
Field description
| Output only. The label for the search category. An empty string denotes the catch-all category for search terms that didn't fit into another category.
|
Category
| ATTRIBUTE
|
Data Type
| STRING
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
campaign_search_term_insight.id
|
Field description
| Output only. The ID of the insight.
|
Category
| ATTRIBUTE
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
campaign_search_term_insight.resource_name
|
Field description
| Output only. The resource name of the campaign level search term insight. Campaign level search term insight resource names have the form:
customers/{customer_id}/campaignSearchTermInsights/{campaign_id}~{category_id}
|
Category
| ATTRIBUTE
|
Data Type
| RESOURCE_NAME
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
segments.ad_group
|
Field description
| Resource name of the ad group.
|
Category
| SEGMENT
|
Data Type
| RESOURCE_NAME
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
segments.asset_group
|
Field description
| Resource name of the asset group.
|
Category
| SEGMENT
|
Data Type
| RESOURCE_NAME
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
segments.date
|
Field description
| Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.search_subcategory
|
Field description
| A search term subcategory. An empty string denotes the catch-all subcategory for search terms that didn't fit into another subcategory.
|
Category
| SEGMENT
|
Data Type
| STRING
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
segments.search_term
|
Field description
| A search term.
|
Category
| SEGMENT
|
Data Type
| STRING
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
metrics.clicks
|
Field description
| The number of clicks.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions
|
Field description
| The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions_from_interactions_rate
|
Field description
| Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions_value
|
Field description
| The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.ctr
|
Field description
| The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.impressions
|
Field description
| Count of how often your ad has appeared on a search results page or website on the Google Network.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.search_volume
|
Field description
| Search volume range for a search term insight category.
|
Category
| METRIC
|
Data Type
| MESSAGE
|
Type URL
| google.ads.googleads.v15.common.SearchVolumeRange
|
Filterable
| False
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|