campaign_audience_view.resource_name
|
Field description
| Output only. The resource name of the campaign audience view. Campaign audience view resource names have the form:
customers/{customer_id}/campaignAudienceViews/{campaign_id}~{criterion_id}
|
Category
| ATTRIBUTE
|
Data Type
| RESOURCE_NAME
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
segments.ad_network_type
|
Field description
| Ad network type.
|
Category
| SEGMENT
|
Data Type
|
ENUM
CONTENT
GOOGLE_TV
MIXED
SEARCH
SEARCH_PARTNERS
UNKNOWN
UNSPECIFIED
YOUTUBE
|
Type URL
| google.ads.googleads.v15.enums.AdNetworkTypeEnum.AdNetworkType
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.click_type
|
Field description
| Click type.
|
Category
| SEGMENT
|
Data Type
|
ENUM
APP_DEEPLINK
BREADCRUMBS
BROADBAND_PLAN
CALLS
CALL_TRACKING
CLICK_ON_ENGAGEMENT_AD
CROSS_NETWORK
GET_DIRECTIONS
HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION
HOTEL_PRICE
LOCATION_EXPANSION
LOCATION_FORMAT_CALL
LOCATION_FORMAT_DIRECTIONS
LOCATION_FORMAT_IMAGE
LOCATION_FORMAT_LANDING_PAGE
LOCATION_FORMAT_MAP
LOCATION_FORMAT_STORE_INFO
LOCATION_FORMAT_TEXT
MOBILE_CALL_TRACKING
OFFER_PRINTS
OTHER
PRICE_EXTENSION
PRODUCT_AD_APP_DEEPLINK
PRODUCT_EXTENSION_CLICKS
PRODUCT_LISTING_ADS_COUPON
PRODUCT_LISTING_AD_CLICKS
PRODUCT_LISTING_AD_LOCAL
PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE
PRODUCT_LISTING_AD_TRANSACTABLE
PROMOTION_EXTENSION
SHOPPING_COMPARISON_LISTING
SHOWCASE_AD_CATEGORY_LINK
SHOWCASE_AD_LOCAL_PRODUCT_LINK
SHOWCASE_AD_LOCAL_STOREFRONT_LINK
SHOWCASE_AD_ONLINE_PRODUCT_LINK
SITELINKS
STORE_LOCATOR
SWIPEABLE_GALLERY_AD_HEADLINE
SWIPEABLE_GALLERY_AD_SEE_MORE
SWIPEABLE_GALLERY_AD_SITELINK_FIVE
SWIPEABLE_GALLERY_AD_SITELINK_FOUR
SWIPEABLE_GALLERY_AD_SITELINK_ONE
SWIPEABLE_GALLERY_AD_SITELINK_THREE
SWIPEABLE_GALLERY_AD_SITELINK_TWO
SWIPEABLE_GALLERY_AD_SWIPES
UNKNOWN
UNSPECIFIED
URL_CLICKS
VIDEO_APP_STORE_CLICKS
VIDEO_CALL_TO_ACTION_CLICKS
VIDEO_CARD_ACTION_HEADLINE_CLICKS
VIDEO_END_CAP_CLICKS
VIDEO_WEBSITE_CLICKS
VISUAL_SITELINKS
WIRELESS_PLAN
|
Type URL
| google.ads.googleads.v15.enums.ClickTypeEnum.ClickType
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.conversion_action
|
Field description
| Resource name of the conversion action.
|
Category
| SEGMENT
|
Data Type
| RESOURCE_NAME
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.conversion_action_category
|
Field description
| Conversion action category.
|
Category
| SEGMENT
|
Data Type
|
ENUM
ADD_TO_CART
BEGIN_CHECKOUT
BOOK_APPOINTMENT
CONTACT
CONVERTED_LEAD
DEFAULT
DOWNLOAD
ENGAGEMENT
GET_DIRECTIONS
IMPORTED_LEAD
OUTBOUND_CLICK
PAGE_VIEW
PHONE_CALL_LEAD
PURCHASE
QUALIFIED_LEAD
REQUEST_QUOTE
SIGNUP
STORE_SALE
STORE_VISIT
SUBMIT_LEAD_FORM
SUBSCRIBE_PAID
UNKNOWN
UNSPECIFIED
|
Type URL
| google.ads.googleads.v15.enums.ConversionActionCategoryEnum.ConversionActionCategory
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.conversion_action_name
|
Field description
| Conversion action name.
|
Category
| SEGMENT
|
Data Type
| STRING
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.date
|
Field description
| Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.day_of_week
|
Field description
| Day of the week, for example, MONDAY.
|
Category
| SEGMENT
|
Data Type
|
ENUM
FRIDAY
MONDAY
SATURDAY
SUNDAY
THURSDAY
TUESDAY
UNKNOWN
UNSPECIFIED
WEDNESDAY
|
Type URL
| google.ads.googleads.v15.enums.DayOfWeekEnum.DayOfWeek
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.device
|
Field description
| Device to which metrics apply.
|
Category
| SEGMENT
|
Data Type
|
ENUM
CONNECTED_TV
DESKTOP
MOBILE
OTHER
TABLET
UNKNOWN
UNSPECIFIED
|
Type URL
| google.ads.googleads.v15.enums.DeviceEnum.Device
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.external_conversion_source
|
Field description
| External conversion source.
|
Category
| SEGMENT
|
Data Type
|
ENUM
AD_CALL_METRICS
ANALYTICS
ANALYTICS_SEARCH_ADS_360
ANDROID_FIRST_OPEN
ANDROID_IN_APP
APP_UNSPECIFIED
CLICK_TO_CALL
DISPLAY_AND_VIDEO_360_FLOODLIGHT
FIREBASE
FIREBASE_SEARCH_ADS_360
FLOODLIGHT
GOOGLE_ATTRIBUTION
GOOGLE_HOSTED
GOOGLE_PLAY
IOS_FIRST_OPEN
IOS_IN_APP
SALESFORCE
SEARCH_ADS_360
STORE_SALES
STORE_SALES_CRM
STORE_SALES_DIRECT_UPLOAD
STORE_SALES_PAYMENT_NETWORK
STORE_VISITS
THIRD_PARTY_APP_ANALYTICS
UNKNOWN
UNSPECIFIED
UPLOAD
UPLOAD_CALLS
WEBPAGE
WEBSITE_CALL_METRICS
|
Type URL
| google.ads.googleads.v15.enums.ExternalConversionSourceEnum.ExternalConversionSource
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.hotel_date_selection_type
|
Field description
| Hotel date selection type.
|
Category
| SEGMENT
|
Data Type
|
ENUM
DEFAULT_SELECTION
UNKNOWN
UNSPECIFIED
USER_SELECTED
|
Type URL
| google.ads.googleads.v15.enums.HotelDateSelectionTypeEnum.HotelDateSelectionType
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.month
|
Field description
| Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.month_of_year
|
Field description
| Month of the year, for example, January.
|
Category
| SEGMENT
|
Data Type
|
ENUM
APRIL
AUGUST
DECEMBER
FEBRUARY
JANUARY
JULY
JUNE
MARCH
MAY
NOVEMBER
OCTOBER
SEPTEMBER
UNKNOWN
UNSPECIFIED
|
Type URL
| google.ads.googleads.v15.enums.MonthOfYearEnum.MonthOfYear
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.quarter
|
Field description
| Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.slot
|
Field description
| Position of the ad.
|
Category
| SEGMENT
|
Data Type
|
ENUM
CONTENT
MIXED
SEARCH_OTHER
SEARCH_PARTNER_OTHER
SEARCH_PARTNER_TOP
SEARCH_SIDE
SEARCH_TOP
UNKNOWN
UNSPECIFIED
|
Type URL
| google.ads.googleads.v15.enums.SlotEnum.Slot
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.week
|
Field description
| Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.year
|
Field description
| Year, formatted as yyyy.
|
Category
| SEGMENT
|
Data Type
| INT32
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.absolute_top_impression_percentage
|
Field description
| Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_cpm
|
Field description
| Average cost of viewable impressions (
active_view_impressions
).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_ctr
|
Field description
| Active view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_impressions
|
Field description
| A measurement of how often your ad has become viewable on a Display Network site.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_measurability
|
Field description
| The ratio of impressions that could be measured by Active View over the number of served impressions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_measurable_cost_micros
|
Field description
| The cost of the impressions you received that were measurable by Active View.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_measurable_impressions
|
Field description
| The number of times your ads are appearing on placements in positions where they can be seen.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.active_view_viewability
|
Field description
| The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions
|
Field description
| The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_by_conversion_date
|
Field description
| The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at
https://support.google.com/google-ads/answer/9549009
.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_from_interactions_rate
|
Field description
| All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_from_interactions_value_per_interaction
|
Field description
| The value of all conversions from interactions divided by the total number of interactions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_value
|
Field description
| The value of all conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_value_by_conversion_date
|
Field description
| The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at
https://support.google.com/google-ads/answer/9549009
.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_value_per_cost
|
Field description
| The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cost
|
Field description
| The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cpc
|
Field description
| The total cost of all clicks divided by the total number of clicks received.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cpe
|
Field description
| The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cpm
|
Field description
| Average cost-per-thousand impressions (CPM).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cpv
|
Field description
| The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.clicks
|
Field description
| The number of clicks.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions
|
Field description
| The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions_by_conversion_date
|
Field description
| The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at
https://support.google.com/google-ads/answer/9549009
.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions_from_interactions_rate
|
Field description
| Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions_value
|
Field description
| The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions_value_by_conversion_date
|
Field description
| The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at
https://support.google.com/google-ads/answer/9549009
.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cost_micros
|
Field description
| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cost_per_all_conversions
|
Field description
| The cost of ad interactions divided by all conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cost_per_conversion
|
Field description
| The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cross_device_conversions
|
Field description
| Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.ctr
|
Field description
| The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.engagement_rate
|
Field description
| How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.engagements
|
Field description
| The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.gmail_forwards
|
Field description
| The number of times the ad was forwarded to someone else as a message.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.gmail_saves
|
Field description
| The number of times someone has saved your Gmail ad to their inbox as a message.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.gmail_secondary_clicks
|
Field description
| The number of clicks to the landing page on the expanded state of Gmail ads.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.impressions
|
Field description
| Count of how often your ad has appeared on a search results page or website on the Google Network.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.interaction_event_types
|
Field description
| The types of payable and free interactions.
|
Category
| METRIC
|
Data Type
| ENUM
|
Type URL
| google.ads.googleads.v15.enums.InteractionEventTypeEnum.InteractionEventType
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| True
|
|
metrics.interaction_rate
|
Field description
| How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.interactions
|
Field description
| The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.top_impression_percentage
|
Field description
| The percent of your ad impressions that are shown adjacent to the top organic search results.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.value_per_all_conversions
|
Field description
| The value of all conversions divided by the number of all conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.value_per_all_conversions_by_conversion_date
|
Field description
| The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at
https://support.google.com/google-ads/answer/9549009
.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.value_per_conversion
|
Field description
| The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.value_per_conversions_by_conversion_date
|
Field description
| The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at
https://support.google.com/google-ads/answer/9549009
.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_quartile_p100_rate
|
Field description
| Percentage of impressions where the viewer watched all of your video.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_quartile_p25_rate
|
Field description
| Percentage of impressions where the viewer watched 25% of your video.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_quartile_p50_rate
|
Field description
| Percentage of impressions where the viewer watched 50% of your video.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_quartile_p75_rate
|
Field description
| Percentage of impressions where the viewer watched 75% of your video.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_view_rate
|
Field description
| The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.video_views
|
Field description
| The number of times your video ads were viewed.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.view_through_conversions
|
Field description
| The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|