dynamic_search_ads_search_term_view.has_matching_keyword
|
Field description
| Output only. True if query is added to targeted keywords. This field is read-only.
|
Category
| ATTRIBUTE
|
Data Type
| BOOLEAN
|
Type URL
| N/A
|
Filterable
| False
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
dynamic_search_ads_search_term_view.has_negative_keyword
|
Field description
| Output only. True if query matches a negative keyword. This field is read-only.
|
Category
| ATTRIBUTE
|
Data Type
| BOOLEAN
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
dynamic_search_ads_search_term_view.has_negative_url
|
Field description
| Output only. True if query matches a negative url. This field is read-only.
|
Category
| ATTRIBUTE
|
Data Type
| BOOLEAN
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
dynamic_search_ads_search_term_view.headline
|
Field description
| Output only. The dynamically generated headline of the Dynamic Search Ad. This field is read-only.
|
Category
| ATTRIBUTE
|
Data Type
| STRING
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
dynamic_search_ads_search_term_view.landing_page
|
Field description
| Output only. The dynamically selected landing page URL of the impression. This field is read-only.
|
Category
| ATTRIBUTE
|
Data Type
| STRING
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
dynamic_search_ads_search_term_view.page_url
|
Field description
| Output only. The URL of page feed item served for the impression. This field is read-only.
|
Category
| ATTRIBUTE
|
Data Type
| STRING
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
dynamic_search_ads_search_term_view.resource_name
|
Field description
| Output only. The resource name of the dynamic search ads search term view. Dynamic search ads search term view resource names have the form:
customers/{customer_id}/dynamicSearchAdsSearchTermViews/{ad_group_id}~{search_term_fingerprint}~{headline_fingerprint}~{landing_page_fingerprint}~{page_url_fingerprint}
|
Category
| ATTRIBUTE
|
Data Type
| RESOURCE_NAME
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
dynamic_search_ads_search_term_view.search_term
|
Field description
| Output only. Search term This field is read-only.
|
Category
| ATTRIBUTE
|
Data Type
| STRING
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.conversion_action
|
Field description
| Resource name of the conversion action.
|
Category
| SEGMENT
|
Data Type
| RESOURCE_NAME
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.conversion_action_category
|
Field description
| Conversion action category.
|
Category
| SEGMENT
|
Data Type
|
ENUM
ADD_TO_CART
BEGIN_CHECKOUT
BOOK_APPOINTMENT
CONTACT
CONVERTED_LEAD
DEFAULT
DOWNLOAD
ENGAGEMENT
GET_DIRECTIONS
IMPORTED_LEAD
OUTBOUND_CLICK
PAGE_VIEW
PHONE_CALL_LEAD
PURCHASE
QUALIFIED_LEAD
REQUEST_QUOTE
SIGNUP
STORE_SALE
STORE_VISIT
SUBMIT_LEAD_FORM
SUBSCRIBE_PAID
UNKNOWN
UNSPECIFIED
|
Type URL
| google.ads.googleads.v17.enums.ConversionActionCategoryEnum.ConversionActionCategory
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.conversion_action_name
|
Field description
| Conversion action name.
|
Category
| SEGMENT
|
Data Type
| STRING
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.date
|
Field description
| Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.day_of_week
|
Field description
| Day of the week, for example, MONDAY.
|
Category
| SEGMENT
|
Data Type
|
ENUM
FRIDAY
MONDAY
SATURDAY
SUNDAY
THURSDAY
TUESDAY
UNKNOWN
UNSPECIFIED
WEDNESDAY
|
Type URL
| google.ads.googleads.v17.enums.DayOfWeekEnum.DayOfWeek
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.external_conversion_source
|
Field description
| External conversion source.
|
Category
| SEGMENT
|
Data Type
|
ENUM
AD_CALL_METRICS
ANALYTICS
ANALYTICS_SEARCH_ADS_360
ANDROID_FIRST_OPEN
ANDROID_IN_APP
APP_UNSPECIFIED
CLICK_TO_CALL
DISPLAY_AND_VIDEO_360_FLOODLIGHT
FIREBASE
FIREBASE_SEARCH_ADS_360
FLOODLIGHT
GOOGLE_ATTRIBUTION
GOOGLE_HOSTED
GOOGLE_PLAY
IOS_FIRST_OPEN
IOS_IN_APP
SALESFORCE
SEARCH_ADS_360
STORE_SALES
STORE_SALES_CRM
STORE_SALES_DIRECT_UPLOAD
STORE_SALES_PAYMENT_NETWORK
STORE_VISITS
THIRD_PARTY_APP_ANALYTICS
UNKNOWN
UNSPECIFIED
UPLOAD
UPLOAD_CALLS
WEBPAGE
WEBSITE_CALL_METRICS
|
Type URL
| google.ads.googleads.v17.enums.ExternalConversionSourceEnum.ExternalConversionSource
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.month
|
Field description
| Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.month_of_year
|
Field description
| Month of the year, for example, January.
|
Category
| SEGMENT
|
Data Type
|
ENUM
APRIL
AUGUST
DECEMBER
FEBRUARY
JANUARY
JULY
JUNE
MARCH
MAY
NOVEMBER
OCTOBER
SEPTEMBER
UNKNOWN
UNSPECIFIED
|
Type URL
| google.ads.googleads.v17.enums.MonthOfYearEnum.MonthOfYear
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.quarter
|
Field description
| Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.webpage
|
Field description
| Resource name of the ad group criterion that represents webpage criterion.
|
Category
| SEGMENT
|
Data Type
| RESOURCE_NAME
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| False
|
Repeated
| False
|
|
segments.week
|
Field description
| Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
|
Category
| SEGMENT
|
Data Type
| DATE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
segments.year
|
Field description
| Year, formatted as yyyy.
|
Category
| SEGMENT
|
Data Type
| INT32
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions
|
Field description
| The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_from_interactions_rate
|
Field description
| All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.all_conversions_value
|
Field description
| The value of all conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cpc
|
Field description
| The total cost of all clicks divided by the total number of clicks received.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.average_cpm
|
Field description
| Average cost-per-thousand impressions (CPM).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.clicks
|
Field description
| The number of clicks.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions
|
Field description
| The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions_from_interactions_rate
|
Field description
| Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.conversions_value
|
Field description
| The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cost_micros
|
Field description
| The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cost_per_all_conversions
|
Field description
| The cost of ad interactions divided by all conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cost_per_conversion
|
Field description
| The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.cross_device_conversions
|
Field description
| Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.ctr
|
Field description
| The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.impressions
|
Field description
| Count of how often your ad has appeared on a search results page or website on the Google Network.
|
Category
| METRIC
|
Data Type
| INT64
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.value_per_all_conversions
|
Field description
| The value of all conversions divided by the number of all conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|
metrics.value_per_conversion
|
Field description
| The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
|
Category
| METRIC
|
Data Type
| DOUBLE
|
Type URL
| N/A
|
Filterable
| True
|
Selectable
| True
|
Sortable
| True
|
Repeated
| False
|
|