American pay television channel
Not to be confused with
Tencent Video
, the international streaming service known as WeTV outside mainland China.
Not to be confused with
MeTV
.
Television channel
We TV
(stylized as
WE tv
) is an American
pay television
channel. Owned by
AMC Networks
since its September 1997 launch, it is oriented mainly towards lifestyle and entertainment programming.
As of February 2015
[update]
, approximately 85.2 million American households (73.2% of households with television) received We TV.
[1]
In March 2015, AMC announced it would soon begin making its channels available to
cord cutters
, including AMC,
BBC America
,
IFC
,
Sundance TV
, and We TV itself.
[2]
[3]
[4]
History
[
edit
]
Romance Classics (1997?2001)
[
edit
]
We TV was originally known as
Romance Classics
when it launched on September 1, 1997 under the ownership of what was then the
Cablevision Systems Corporation
-controlled Rainbow Media. It was originally a
movie channel
focusing mostly on romantic dramas and comedies, and television
miniseries
; similar to the original format of
AMC
(as American Movie Classics), the channel initially broadcast its films commercial-free.
[5]
Format change as We TV (2001?2014)
[
edit
]
On January 1, 2001, the network space was relaunched as
WE: Women's Entertainment
, taking on an ad-supported general entertainment format. In 2006, the channel was renamed WE tv.
[6]
The channel aired the first three seasons of the popular
Logie Award
-winning Australian television series
McLeod's Daughters
, but dropped the show in April 2006.
[
citation needed
]
The channel's format then shifted towards reality shows, with several having topics related to weddings (such as
Bridezillas
,
Big Easy Brides
and
My Fair Wedding with David Tutera
).
[7]
Other popular shows on the included
Secret Lives of Women
,
The Locator
and
Amazing Cakes
. In 2009, Rainbow launched
Wedding Central
, a sister channel to WE tv. The channel closed on July 1, 2011.
In January 2011, We TV confirmed that it had signed
Toni Braxton
for a reality series, entitled
Braxton Family Values
, which is marketed as one of the flagship shows. To prepare for a new show lineup, We TV also gave the AMC a new logo and marketing tagline: "Life As WE Know It".
[8]
In March 2012, We TV confirmed that the AMC had ordered 14 episodes of
Kendra on Top
, a reality show following the lives of
Kendra Wilkinson
and
Hank Baskett
, who previously appeared in the
E!
reality series
Kendra
. Kendra said the show focuses on "motherhood, parenthood, and wife hood".
[9]
Kendra On Top
premiered on June 5, 2012.
[10]
Rebranding (2014?present)
[
edit
]
In June 2014, AMC unveiled a new logo, dropping the "Women's Entertainment" tagline, along with the full capitalization of WE in its branding, becoming more of a brand in the "
royal we
" sense. AMC president Marc Juris explained that while the AMC was to remain "a leading destination for women on television and online", the goal of the new branding was to broaden the focus on the word "we" as representing shared experiences, describing it as "a powerful and universal theme which drives connection, conversation, collaboration and community".
[11]
As part of the rebranding, AMC also announced its first original scripted series,
The Divide
, which was originally pitched for sister AMC, and was canceled after its first season.
[12]
[13]
Its second series,
South of Hell
, was ordered, but
burned off
in one day on 2015's
Black Friday
after a change in the network's management back towards exclusively original reality programming.
Current programming
[
edit
]
Scripted
[
edit
]
- Kold x Windy
(2023?present)
Unscripted
[
edit
]
Acquired unscripted
[
edit
]
Acquired scripted
[
edit
]
Former programming
[
edit
]
Scripted
[
edit
]
Unscripted
[
edit
]
Acquired
[
edit
]
References
[
edit
]
- ^
Seidman, Robert (February 22, 2015).
"List of how many homes each cable network is in as of February 2015"
.
TV by the Numbers
. Zap2it. Archived from
the original
on February 23, 2015
. Retrieved
March 14,
2015
.
- ^
Newman, Jared (March 4, 2015).
"Sling TV bulks up base package with AMC and IFC"
.
TechHive
.
- ^
Newman, Jared (January 30, 2015). "Sling TV brings back the linear video element that other cord-cutting services lack, but could use some polish and a few more features".
TechHive
.
- ^
Paul, Ian Paul (February 9, 2015).
"Sling TV's web-based live television opens to all cord cutters, adds AMC to lineup"
.
- ^
"Can Cable Figure Out Women? / Romance Classics tries a name change"
.
SFGate
. Retrieved
2017-10-11
.
- ^
"Rainbow Media Brands: WE tv"
.
Rainbow Media Group
. Archived from
the original
on 2011-06-14
. Retrieved
2022-12-11
.
- ^
"Sarah Haskins in Target Women: Wedding Shows"
. Retrieved
November 6,
2012
.
- ^
"WE tv Announces Pair of Original Series for 2011"
. Retrieved
November 6,
2012
.
- ^
Oldenburg, Ann (March 21, 2012).
"Kendra lands new WE reality show, 'Kendra On Top'
"
.
USA Today
. Retrieved
July 5,
2013
.
- ^
Kondolojy, Amanda (May 21, 2012).
"We TV's Summer Line-Up Sizzles With 'Kendra', All New 'Bridezillas', More 'Braxtons' And 'L.A. Hair'
"
.
TV by the Numbers
. Archived from
the original
on May 25, 2012
. Retrieved
July 5,
2013
.
- ^
"WE tv Rebrands With New Logo, Graphics"
.
Multichannel News
. 2 June 2014
. Retrieved
23 May
2017
.
- ^
Andreeva, Nellie (2 June 2014).
"WE TV Rebrands, Drops Women From Name, Unveils New Logo, Graphics"
.
Deadline
. Retrieved
3 August
2014
.
- ^
Andreeva, Nellie (23 July 2013).
"WE TV Officially Greenlights LaGravenese/ Goldwyn Drama As First Scripted Series, Sets 3 Scripted Projects In Development"
.
Deadline
. Retrieved
7 August
2013
.
- ^
Andreeva, Nellie (March 28, 2013).
"WE TV Renews 'Bridezillas' & 'David Tutera', Orders 'Bridezillas' Spinoff Series"
.
Deadline Hollywood
. Retrieved
March 29,
2013
.
- ^
"WE tv Announces New Series "The TS Madison Experience" Premiering March 4 at 10PM ET/PT"
(Press release). WE tv. February 4, 2021 – via
The Futon Critic
.
- ^
a
b
Kondology, Amanda (April 10, 2013).
"WE tv Unveils Three New Unscripted Originals: 'The Lylas', 'Pregnant & Dating' + 'The Ruckers: Southern Royals'
"
. TV by the Numbers. Archived from
the original
on April 15, 2013
. Retrieved
April 10,
2013
.
- ^
Marechal, AJ (October 22, 2012).
"WeTV orders 'Obsessed With the Dress'
"
. Variety
. Retrieved
April 11,
2013
.
- ^
Bibel, Sara (February 21, 2013).
"WE tv Greenlights 'Glam & Gold' New Reality Series Featuring Olympic Gold Medalist Sanya Richards-Ross and NFL Star Aaron Ross"
.
TV by the Numbers
. Archived from
the original
on April 17, 2014
. Retrieved
April 11,
2013
.
- ^
"WE: Women's Entertainment Enters the World of Animation with October 6th Premiere of 'Committed'
"
.
External links
[
edit
]
WE tv
original programming
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Current
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Former
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Upcoming
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