America home shopping television network
"SNBC" redirects here. For the Sudanese television network, see
Sudan TV
.
Television channel
ShopHQ
(formerly
ValueVision
,
ShopNBC
,
Evine Live
, and
Evine
) is an American
cable
,
satellite
and
broadcast
home shopping
television network
and multi-channel video retailer owned by iMedia Brands Inc., whose assets were acquired by IV Media on August 16, 2023.
[3]
Overview
[
edit
]
Launched on March 12, 1991 as
ValueVision
, the channel has
Qurate
's
HSN
,
QVC
, and
Jewelry Television
as its competitors. Already called between 2013 and 2015 with that name, it was called ShopHQ again in 2019.
In addition to ShopHQ, iMedia operates two other brands;
ShopHQ Health
, offering health and wellness products, and the
Bulldog Shopping Network
, which carries products for men. Controlled by The Clinton Group until 2023,
Comcast
had a 12.5% stake in the company.
[4]
Both ShopHQ and iMedia Brands (IMBI) are headquartered in
Eden Prairie, Minnesota
.
[5]
In August, 2023, they were acquired by IV Media, a subsidiary of Innovation Ventures, LLC.
History
[
edit
]
ValueVision and ShopNBC/HQ
[
edit
]
After being founded in June 1990, ValueVision Media (VVM) had a part of the company sold to
NBC
ten years later.
[6]
When ValueVision was renamed ShopNBC in November 2000, its rebranding included a new logo that features the
NBC peacock
,
[7]
but the parent company retained its name.
In 2010, it was reported that NBC might sell its stake in ValueVision Media, due in part to a pending merger between NBCUniversal and Comcast. One month after formally announcing that it would sell its stake back to VVM,
[8]
NBCU ultimately decided to maintain its investment in the company in June.
[9]
After acquiring NBCUniversal's financial interest in 2013, ValueVision Media announced the network would be renamed
ShopHQ
(visually branded as
SHQP
).
[5]
Mark Cuban
's American Dream
aired on the network in 2014, and was part of a plan under the Clinton Group management to feature more celebrity hosts.
[10]
Evine
[
edit
]
On February 13, 2015, the ShopHQ network was rebranded as EVINE Live, following ValueVision Media's acquisition of e-commerce company Dollars Per Minute, the owner of the EVINE trademark, in order to distance itself from the reputation it held under ValueVision/ShopNBC/ShopHQ.
[11]
The network hired former QVC host Kathy Levine, and has featured merchandise branded under different reality TV stars, including Lisa Vanderpump and Countess Luann DeLesseps. It has also premiered concepts from other well-known celebrities, including
Paula Deen
,
Vanessa Williams
, Nancy O’Dell,
Holly Robinson Peete
,
Karen Fairchild
, Dr. Terry Dubrow and
Heather Dubrow
,
Todd English
,
Donny Osmond
and
Bob Vila
. It also sells products on its e-commerce website, Evine.com.
EVINE Live launched a high definition feed of the channel in
1080i
(including the acquisition of HD tier channel slots under new carriage agreements) the same year, but until September 2017, remained in
standard definition
, merely rebroadcasting the SD feed. The network converted to an upscaled standard definition
widescreen
presentation in the fall of 2016, and quietly upgraded to HD a year after.
In July 2016, EVINE dropped 'Live' from their on-air name.
Return to ShopHQ
[
edit
]
On July 17, 2019, Evine Live Inc. began doing business under the new corporate banner of iMedia Brands Inc, with their shares traded under a new ticker of IMBI;
Invicta Watch Group
(which has a number of hours on the network as its largest vendor) invested an additional $6 million into the company.
The television network returned to the ShopHQ name effective August 21,
[12]
which the company used between 2013 and 2015, with the cited reason being market research suggesting confusion with the "E" name being confused for an
entertainment news
brand such as
E!
or
Entertainment Tonight
.
IMBI announced plans to launch a Spanish-speaking shopping channel called
LaVenta Shopping Network
, along with the male-focused
Bulldog Shopping Network
, itself a rebranding of evine TOO, a
timeshift channel
with only minimum cable distribution.
[13]
Though the channel slot for Bulldog Shopping Network was activated in the spring of 2020, its focused was quickly changed due to the
COVID-19 pandemic
. A new concept around health and wellness products (including
surgical masks
, both disposable and cloth) called
ShopHQ Health
was launched within weeks of the pandemic and soon became the network space's main concept, and became its new official branding on September 1.
[14]
[15]
Bulldog again launched anew in June 2021, but was discontinued on most providers at the end of December the same year after the network's satellite lease with Olympusat expired and was replaced with
Kenneth Copeland
's Victory Channel.
[16]
Some of ShopHQ Health's cable carriage was wound down at the end of May 2022 after its Olympusat satellite lease expired and was replaced by
QVC
to carry QVC3;
[17]
both properties continue streaming online and feature some over-the-air carriage.
[18]
Sale to Innovation Ventures, LLC
[
edit
]
After filing for
Chapter 11 bankruptcy
on June 28, 2023,
[19]
the channel's parent company, iMedia Brands, said on July 10 that it could sell its assets to
RNN Media Group
for $50 million, in a deal scheduled to close in August. RNN already had an agreement with IMBI, having affiliated its stations with ShopHQ in a three-year agreement in 2021.
[20]
Former logos
[
edit
]
-
Logo for when the network was known as ShopNBC. The logo was used from 2000 to 2009 and the name was retired in 2013.
-
Logo for when the network's prior ShopHQ iteration from 2013 to 2015
-
Evine's logo from 2015 to 2019; for its first year under Evine Live, it was rendered in the same form, except in an abstract design consisting of strips of varying colors vertically rendered in various red, orange and pink shades, and the text in white; the "e" on the right was also rendered backwards.
Affiliates
[
edit
]
- KSCI
18.1 Long Beach/Los Angeles, California; owned by WRNN-TV Associates
- KCNS
38.1 San Francisco/Oakland/San Jose, California; owned by WRNN-TV Associates
- KUBE
57.1 Baytown/Houston, Texas; owned by WRNN-TV Associates
- KFWD
52.1 Fort-Worth/Dallas, Texas; owned by WRNN-TV Associates
- WWDP
46.1 Boston, Massachusetts; owned by WRNN-TV Associates
- WWCI-CD
10.2 Vero Beach/West Palm Beach, Florida; owned by
Innovate Corp.
- KZMM-CD
22.2 Fresno, California, owned by Caballero Acquisition, LLC
- WRTN-LP
6.6 Alexandria/Nashville, Tennessee; owned by Richard C. and Lisa A. Goetz
- WWLM-CD
20.3 Washington/Pittsburgh, Pennsylvania; owned by Innovate Corp.
- WMCN-TV
44.1 Princeton, New Jersey; owned by WRNN-TV Associates
- WMDE
36.2 Dover, Delaware; owned by WRNN-TV Associates
- KSKJ-CD
45.5 Van Nuys, California; owned by Innovate Corp.
- K21OM-D
20.4 Lafayette, Louisiana; owned by Innovate Corp.
- W23BW-D
23.3 Madison, Wisconsin; owned by Innovate Corp.
- KOHC-CD
45.3 Oklahoma City, Oklahoma; owned by Innovate Corp.
- KDNU-LD 7.3 Las Vegas, Nevada; owned by Bridge Media Networks.
- WRCZ-LD
35.2 Ocala, Florida; owned by Innovate Corp.
- WUVM-LD
4.5 Atlanta, Georgia; owned by Innovate Corp.
- WPSJ-CD
8.5 Philadelphia, Pennsylvania; owned by Innovate Corp.
- WESV-LD
25.4 Chicago, Illinois; owned by
Estrella Media
- WCHU-LD 3.3 Oakwood Hills, Illinois; owned by Bridge News, LLC
- WOST
14.1 Mayaguez, Puerto Rico; owned by Innovate Corp.
- W20EJ-D
26.1 San Juan, Puerto Rico; owned by Innovate Corp.
- W27DZ-D
14.1 Mayaguez, Puerto Rico; owned by Innovate Corp.
- WWKQ-LD
14.1 Quebradillas, Puerto Rico; owned by Innovate Corp.
- WQQZ-CD
14.1 Ponce, Puerto Rico; owned by Innovate Corp.
- WDWO-CD
18.3 Detroit, Michigan; owned by Innovate Corp.
- WVTT-CD
34.1 Olean/Buffalo, New York; owned by Innovate Corp.
- KBKI-LD
27.1 Boise, Idaho; owned by Innovate Corp.
- KLKW-LD
22.6 Amarillo, Texas; owned by Innovate Corp.
- KAXW-LD
35.4 Mullin/Waco, Texas; owned by Innovate Corp.
- WTNO-CD
22.2 New Orleans, Louisiana; owned by Innovate Corp.
- K17JI-D
12.2 Fresno, California; owned by Innovate Corp.
- KVDF-CD 31.3 San Antonio, Texas; owned by Innovate Corp.
- KQDF-LD
25.2 Santa Fe, New Mexico; owned by Innovate Corp.
- KLDF-CD
17.2 Lompoc/San Luis Obispo, California; owned by Innovate Corp.
- KSAO-LD
49.3 Sacramento, California; owned by
Bridge Media Networks
- WHDO-CD
owned by Western Pacific Broadcast
- K33LN-D
33.5 Minneapolis, Minnesota; owned by Innovate Corp.
- WXAX-CD
26.2 Clearwater/Tampa, Florida; owned by Innovate Corp.
- W15EB-D
21.1 Charlotte, North Carolina; owned by Innovate Corp.
- WQAW-LD 69.4 Lake Shore/Baltimore, Maryland; owned by Innovate Corp.
- WIRP-LD
27.1 Raleigh, North Carolina; owned by Innovate Corp.
References
[
edit
]
- ^
a
b
c
d
e
"IMBI Profile"
.
Yahoo! Finance
. Yahoo
. Retrieved
February 13,
2015
.
- ^
"Evine Secures Multi-Million Dollar Strategic Investment & Exclusivity Commitment from The Invicta Watch Group; Tim Peterman Returns as CEO"
. Retrieved
May 3,
2019
.
- ^
"iMedia Brands Completes Successful Transaction for Asset Sale to IV Media, LLC"
.
Business Wire
(Press release). 16 August 2023
. Retrieved
2023-09-05
.
- ^
"EVINE Live Inc company : Shareholders, managers and business summary - Nasdaq: EVLV - MarketScreener"
.
www.4-traders.com
.
- ^
a
b
Mahoney, Kevin (May 23, 2013).
"ValueVision Drops ShopNBC Name, Swings To A Profit"
.
Twin Cities Business
. Retrieved
June 19,
2013
.
- ^
"Valuevision vamping NBC brand"
.
Broadcasting & Cable
. February 23, 2001
. Retrieved
June 24,
2010
.
- ^
"ValueVision network becomes ShopNBC"
.
Broadcasting & Cable
. March 12, 2001
. Retrieved
June 24,
2010
.
- ^
NBC to Sell Stake in ShopNBC
,
MultiChannel News
, May 20, 2010
- ^
Brooks Suzukamo, Leslie (June 24, 2010).
"NBC holding on to ValueVision stake, for now"
.
St. Paul Pioneer Press
. Retrieved
June 25,
2010
.
- ^
Halter, Nick (October 6, 2014).
"Mark Cuban's other TV show brings him back to Minnesota"
.
Minneapolis / St. Paul Business Journal
. Retrieved
February 13,
2015
.
- ^
Kennedy, Patrick; Kumar, Kavita (November 18, 2015).
"ValueVision to change name to EVINE Live"
.
Star Tribune
. Retrieved
7 February
2015
.
- ^
Crosby, Jackie (21 August 2019).
"Eden Prairie home shopping network is now ShopHQ again; Evine is rebranding to a former name in a broader effort to reignite home-shopping sales"
.
Star Tribune
. Retrieved
21 August
2019
.
- ^
Crosby, Jackie (July 16, 2019).
"It's official: ShopHQ is in, Evine is out as retailer rebrands again"
.
Star Tribune
. Retrieved
25 July
2019
.
- ^
"iMedia Brands taps health and wellness opportunity"
(Press release). WARC. 27 August 2020
. Retrieved
2 September
2020
.
- ^
"NYC_NMahattan_Brooklyn_Queens_NY_Bulldog IMPORTANT INFORMATION ABOUT YOUR SPECTRUM CHANNEL LINEUP"
(PDF)
(Press release).
Charter Communications
. Retrieved
2 September
2020
.
- ^
Maher, John (15 November 2021).
"Re: Charter Communications ? Upcoming Changes"
(PDF)
.
Letter from
Charter Communications
. City of
Leicester, Massachusetts
. Retrieved
8 March
2023
.
- ^
"ShopHQ Health Rebrand to QVC"
(PDF)
(Press release).
Spectrum
. 1 May 2022
. Retrieved
8 March
2023
.
- ^
"RabbitEars.Info"
.
- ^
"iMedia Brands Files for Chapter 11 Bankruptcy in Delaware"
.
Bloomberg Law
. June 28, 2023
. Retrieved
June 28,
2023
.
- ^
Gilyard, Burl; Kennedy, Patrick.
"iMedia Brands to be sold for $50 million out of bankruptcy"
.
Star Tribune
. Retrieved
July 12,
2023
.
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